Comments on: 7 BIG Questions for Online Marketers

By: Jennifer White

Jennifer White — Thu, 29 Oct 2009 19:12:24 +0000

Great article, thanks!

I especially agree with “you need better people”. We have found that the type of visitor we draw directly impacts our sales. We can drive lots of traffic that results in no sales. Quality of traffic is key!

By: Douglas Promotional Products

Douglas Promotional Products — Sat, 15 Aug 2009 05:56:15 +0000

It is definitely very important to make sure that you reach the right people. A hit and miss campaign is not really worth the effort. When attempting a campaign that doesn’t have a specific market in mind you need to make sure it is huge generally and this will waste a lot of time. You also don’t want to upset potential customers with over done bulk attempts to attract attention. Monitoring of the results of any campaign is perhaps to be considered as the most important aspect. If you can’t prove results then there is more chance you have had little or no impact??

By: How to Double Your Conversion Rate

How to Double Your Conversion Rate — Thu, 27 Sep 2007 15:15:12 +0000

[...] People often ask us, "What's the average Conversion Rate in my industry?" Fair enough, but does it matter? If you're converting less than 1/10th of your traffic, you should be concerned. If you're converting more than that, you can do better. We all can. It's even possible to double your conversion rate, if you ask bigger questions. [...]

By: How to Grow 2,250% While Launching a New Online Business

How to Grow 2,250% While Launching a New Online Business — Fri, 31 Aug 2007 20:10:52 +0000

[...] people experienced with past/current products, new research, and conversion issues. Make sure you ask the right questions, keeping lessons learned from the former site in [...]

By: Fernando Pessoa

Fernando Pessoa — Thu, 16 Aug 2007 14:35:31 +0000

Great tips!

By: Rubel's Twitter List Trumps Godin's Bestsellers?

Rubel's Twitter List Trumps Godin's Bestsellers? — Thu, 19 Jul 2007 05:29:09 +0000

[...] loves lists. We love lists. Sometimes we agree with Steve. Sometimes we don't. He's an opinionated guy, and we [...]

By: Weekly Roundup, February 9, 2007 : Exclusive Concepts Blog

Weekly Roundup, February 9, 2007 : Exclusive Concepts Blog — Tue, 10 Jul 2007 10:52:46 +0000

[...] What makes people buy? Explore these 7 challenges to conversion [...]

By: Lead Optimize.com » Blog Archive » Top 3 Factors to Generate Sales Leads

Tue, 05 Jun 2007 02:56:57 +0000

[...] of tricks and tips to improve your site’s sales lead generation rate. The folks over at GrokDotCom say there are more than 1100. In my experience the top three factors to increase sales leads from [...]

By: Ken

Ken — Fri, 18 May 2007 23:17:36 +0000

Good tips, thanks Jeffrey.

By: Do You Blog Like A Girl?

Do You Blog Like A Girl? — Fri, 20 Apr 2007 02:18:09 +0000

[...] I won't use this research against her!), she often times moves on to Jeffrey. I ran his famous 7 Strategy Challenges post through the Gender Genie, and have no fear… off the charts [...]

By: Xerox Tries Viral Catches Cold - Conversion Rate Marketing Blog - GrokDotCom by Future Now, Inc

Mon, 16 Apr 2007 02:20:05 +0000

[...] can't be the only one who thinks Xerox needs to rethink their strategy? Technorati Tags: brand personality, Public Relations, Word of [...]

By: Einstein's Gunfight at the O.K. Corral » Conversion Rate Marketing Blog –>GrokDotCom by Future Now, Inc

Sun, 08 Apr 2007 20:31:21 +0000

[...] But we don't want to focus on fundamentals or ask strategic questions before we act. And that's a shame. [...]

By: Hitting the Landing Page Optimization Wall » Conversion Rate Marketing Blog –>GrokDotCom by Future Now, Inc

Fri, 09 Mar 2007 08:10:14 +0000

[...] What are you testing? Are you measuring the entire customer experience? Or are you just testing individual interactions? How are you deciding what to test? Are you planning what could be? How much more successful could you be if you knew what it is your customers want that they aren't getting. Are you so busy optimizing the chocolate you haven't thought about the strawberry? Whatever you do, keep asking bigger questions. Technorati Tags: accountable marketing, improving website conversion, Web Analytics [...]

By: Automated Revenue and Profit Lift? » Conversion Rate Marketing Blog –>GrokDotCom by Future Now, Inc

Mon, 05 Mar 2007 21:38:52 +0000

[...] We're always looking to ask bigger questions. Here's a few that I'm wondering about: [...]

By: Is Search Broken? » Conversion Rate Marketing Blog –>GrokDotCom by Future Now, Inc

Mon, 05 Mar 2007 02:57:00 +0000

[...] Tom Foremski's post is fascinating, not so much for what he gets right but what he misunderstood. Read his post and comments to see what is broken. What is broken is lay people's understanding of how search engines work. It is why Search Engine Optimists are able to overcharge so many businesses for services they don't need. I'm not saying Search Engine Optimization doesn't have a time and a place. I'm simply saying that the average person doesn't understand that place.That is why so many business owners pay Search Engine Optimization (SEO) firms (sorry to the handful of ethical SEO firms) what amounts to extortion money out of fear of losing their rankings; even when that ranking brings traffic that doesn't convert. Sad! They should ask better questions. Technorati Tags: accountable marketing, Search Engine Marketing, search engine optimization [...]

By: Krista Goon

Krista Goon — Sat, 03 Mar 2007 22:43:53 +0000

Great stuff! Your article clarifies the issue and breaks it down into answerable (pithy) questions which provokes more thought. Look forward to your articles!

By: Web 2.0 Metrics: The More Things Change… » Conversion Rate Marketing Blog –>GrokDotCom by Future Now, Inc

Wed, 21 Feb 2007 03:12:32 +0000

[...] As marketers, it's no wonder we'd like to have stock metrics to help us out. Who wouldn't want them? Clients certainly like to think in these terms. But real measurement assumes real planning as its prerequisite–Web 2.0 or otherwise. So, before metricizing ourselves to death, let's all be sure to ask bigger questions. Technorati Tags: Marketing 20 Web 20, Metrics [...]

By: Calculating the ROI of SEO? » GrokDotCom: The Conversion Rate Marketing Blog

Fri, 09 Feb 2007 07:34:37 +0000

[...] Done? Great, now I have a different question for you: How do you calculate the ROI of your SEO efforts? That’s not a rhetorical question, I really want to know. [...]

By: 7 Strategy Challenges for Effective Online Marketers « Constant Click - Internet Advertising & Marketing- Miami, Florida

Thu, 08 Feb 2007 02:48:04 +0000

[...] Posted on February 8th, 2007. See the full story here [...]

By: Jeffrey Eisenberg

Jeffrey Eisenberg — Mon, 05 Feb 2007 03:39:45 +0000

Dave, Thanks for your feedback. “Great” may be a little much but I appreciate the compliment. Word for word this post took the longest time to compose of anything I ever wrote besides “Waiting For Your Cat To Bark?”.

By: Dave Chaffey

Dave Chaffey — Mon, 05 Feb 2007 02:34:55 +0000

That’s a great article Jeffrey – I hear these all the time from clients, so its good to see the rephrasing of their questions you suggest.

To succeed with online marketing, many questions are fundamental marketing questions – these are the fundamental strategy questions I ask web site owners to consider:

- Who are our IDEAL customers?

- How do we REACH them?

- How do we ENGAGE them?

- How do we PERSUADE them?

- How do we deliver VALUE to them?

- How do we KEEP doing this this?

Answer all of those questions successfully and you’ve succeeded – all comes back to target marketing.

Dave Chaffey
http://www.davechaffey.com

By: Bzzz

Bzzz — Mon, 05 Feb 2007 02:17:54 +0000

I agree. Nice to put it all in such a clear simple framework.