Changing Your Product Image Can Boost Sales by 147%
Written by: Bryan Eisenberg
A recent client of ours was sitting in my office and we were discussing the impact product images have on sales. I showed him the following example:
Your product images can’t merely show the product; they need to tell a story.
Unfortunately, I can’t show his test. But ask yourself which picture you think would out-perform the other.
Would you buy the pear on the left or the right?
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Written by:Bryan Eisenberg
Great Bryan,
How you look has a profound impact in communicating as well. I want to link to this - but can you give the reference to the 147%
Bert
Bert,
The reference is to the actual client result referenced in this post.
Thanks,
Bryan
Guys? Photographers and agency creatives have been telling people this for years. And a long time ago clients actually believed it. These days with accountants in charge of creative and clients pressing for smaller budgets and more rights nobody’s willing to put in the time and resources to create images that go a long way towards improving the bottom line. Funny thing is that with all the pressure to use stock my design friends tell me that the amount of time they spend searching for the proper image and then having to ultimately do a lot of Photoshop work to the image that they found that they can live with it all adds up to the same, if not a greater amount, of money then the assignment photo shoot would have required.
Doug, a lot of other good things is being told and people did not listen. This is slowly changing thanks to social media and also increasing competition and mainstream adaptation of the Internet. It’s business now and not “Geek Country” anymore.
This does not mean that you can stop telling people now. On the contrary, now it’s the time to actually tell people wherever you can.
You’ve been added to the 2000 Bloggers Project. See for yourself at http://www.2kbloggers.com/photo-montage/
We’re really rolling along…
Hey Bryan, Putting up a post now at http://www.deckerblog.com referring to this.
But I’d like to use the Trackback link, can’t find it. Are you trackback connected?
Bert
Bert, You’ll see a trackback link above, near Bryan’s byline. Just right-click and go from there. Thanks!
Image Counts!…
Increase your results 147% (or thereabouts.) Grokdotcom is a great name, and a blog by Bryan Eisenberg that also has terrific research on persuasion. One client increased his results 147% and Bryan surmised: Your product images can’t merely show the…
Thanks Robert. I finally found the link by a right-click, going into Properties, and copying the url, then copying it into my post in the trackback area and saving it. Now let’s see if it shows up someplace here.
Bert
[…] As you can imagine, you've got many options when testing product images. Here are a few tips for showing them off in a larger format. […]
[…] super-size photos show a 24 percent spike in sales.The better photo wins every time. Consider this photo, for example. And remember that lighting control is essential, as well as these two other points about product […]
I agree better pictures would increase sells. I sell audio Bibles on CD, MP3, DVD and cassette tape. I would be glad to pay to get someone to take better shots of my products but since all of my 85 products are the same thing, how many pictures of people with headphones listening to an audio Bible would be effective? i am open to suggestions. any other ideas?
I know picture quality matters. But, What camera and lighting are best for taking pictures of carpet samples?
Just came here from getelastic.com.
Based on these articles, I’ve decided I need better images more than an expensive site redesign though it’s unclear which will be more effort!
Good images require time & skill and we have over 600 jewelry items we create in our glass studio. I better stop posting and start shooting!
It all comes down to budget. Its cheaper for my clients to have me shoot clothing on a mannequin against a white background than to hire a model, make up, stylist and arrange locations.
Image editing is also something small companies often don’t budget for. There is plenty of work to be done after the photos have been taken.
I came from getelastic.com also, Linda writes a great post on how e-commerce sites are using product images.