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Wednesday, Feb. 7, 2007 at 2:20 pm

Changing Your Product Image Can Boost Sales by 147%

By Bryan Eisenberg
February 7th, 2007

A recent client of ours was sitting in my office and we were discussing the impact product images have on sales. I showed him the following example:

Pears Example A

Pears Example B

Your product images can’t merely show the product; they need to tell a story.

Unfortunately, I can’t show his test. But ask yourself which picture you think would out-perform the other.

Would you buy the pear on the left or the right?

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Comments (33)

  1. Great Bryan,
    How you look has a profound impact in communicating as well. I want to link to this – but can you give the reference to the 147%
    Bert

  2. Bert,

    The reference is to the actual client result referenced in this post.

    Thanks,
    Bryan

  3. Guys? Photographers and agency creatives have been telling people this for years. And a long time ago clients actually believed it. These days with accountants in charge of creative and clients pressing for smaller budgets and more rights nobody’s willing to put in the time and resources to create images that go a long way towards improving the bottom line. Funny thing is that with all the pressure to use stock my design friends tell me that the amount of time they spend searching for the proper image and then having to ultimately do a lot of Photoshop work to the image that they found that they can live with it all adds up to the same, if not a greater amount, of money then the assignment photo shoot would have required.

  4. Doug, a lot of other good things is being told and people did not listen. This is slowly changing thanks to social media and also increasing competition and mainstream adaptation of the Internet. It’s business now and not “Geek Country” anymore.

    This does not mean that you can stop telling people now. On the contrary, now it’s the time to actually tell people wherever you can. :)

  5. You’ve been added to the 2000 Bloggers Project. See for yourself at http://www.2kbloggers.com/photo-montage/

    We’re really rolling along…

  6. Hey Bryan, Putting up a post now at http://www.deckerblog.com referring to this.
    But I’d like to use the Trackback link, can’t find it. Are you trackback connected?
    Bert

  7. Bert, You’ll see a trackback link above, near Bryan’s byline. Just right-click and go from there. Thanks!

  8. Image Counts!…

    Increase your results 147% (or thereabouts.) Grokdotcom is a great name, and a blog by Bryan Eisenberg that also has terrific research on persuasion. One client increased his results 147% and Bryan surmised: Your product images can’t merely show the…

  9. Thanks Robert. I finally found the link by a right-click, going into Properties, and copying the url, then copying it into my post in the trackback area and saving it. Now let’s see if it shows up someplace here.
    Bert

  10. [...] As you can imagine, you've got many options when testing product images. Here are a few tips for showing them off in a larger format. [...]

  11. [...] super-size photos show a 24 percent spike in sales.The better photo wins every time. Consider this photo, for example. And remember that lighting control is essential, as well as these two other points about product [...]

  12. I agree better pictures would increase sells. I sell audio Bibles on CD, MP3, DVD and cassette tape. I would be glad to pay to get someone to take better shots of my products but since all of my 85 products are the same thing, how many pictures of people with headphones listening to an audio Bible would be effective? i am open to suggestions. any other ideas?

  13. I know picture quality matters. But, What camera and lighting are best for taking pictures of carpet samples?

  14. Just came here from getelastic.com.

    Based on these articles, I’ve decided I need better images more than an expensive site redesign though it’s unclear which will be more effort!

    Good images require time & skill and we have over 600 jewelry items we create in our glass studio. I better stop posting and start shooting!

  15. It all comes down to budget. Its cheaper for my clients to have me shoot clothing on a mannequin against a white background than to hire a model, make up, stylist and arrange locations.

    Image editing is also something small companies often don’t budget for. There is plenty of work to be done after the photos have been taken.

    I came from getelastic.com also, Linda writes a great post on how e-commerce sites are using product images.

  16. [...] on superior product photos, descriptions, and objection-handling sales copy.  Think about how much more research you do for a [...]

  17. [...] for customers to get a closer look of a 2-dimensional image. Showing products in context can dramatically improve conversion because it shows the relative size of an item, what it can hold, how it looks on a person and so [...]

  18. [...] for customers to get a closer look of a 2-dimensional image. Showing products in context can dramatically improve conversion because it shows the relative size of an item, what it can hold, how it looks on a person and so [...]

  19. [...] commented any number of times on GrokDotCom that rampant poor product imagery represents a consistent loss of sales for online businesses. Most retailers just end up using the low-quality, “ordinary” [...]

  20. [...] super-size photos show a 24 percent spike in sales.The better photo wins every time. Consider this photo, for example. And remember that lighting control is essential, as well as these two other points about product [...]

  21. [...] Better product images can boost sales. However, fixing your product images is not something you can do overnight, so plan now. [...]

  22. [...] Better product images can boost sales. However, fixing your product images is not something you can do overnight, so plan now. [...]

  23. [...] The significance of this is quoted by a Future Now client, who claimed that images can lift conversion rates by 147% by showing products “in context.” Showing products in context, as well as giving users [...]

  24. [...] super-size photos show a 24 percent spike in sales.The better photo wins every time. Consider this photo, for example. And remember that lighting control is essential, as well as these two other points about product [...]

  25. [...] for customers to get a closer look of a 2-dimensional image. Showing products in context can dramatically improve conversion because it shows the relative size of an item, what it can hold, how it looks on a person and so [...]

  26. [...] to a Future Now client, images can lift conversion rates by 147% by showing products “in [...]

  27. [...] Show products in context, it can raise conversions, even by 147%! [...]

  28. [...] GrokDotCom – Changing Your Product Image Can Boost Sales by 147% [...]

  29. I just know it can.

  30. Image Counts!…
    Would you pay for an ugly prostitute! Ha ha ha ha!

  31. [...] super-size photos show a 24 percent spike in sales.The better photo wins every time. Consider this photo, for example. And remember that lighting control is essential, as well as these two other points about product [...]

  32. [...] commented any number of times that rampant poor product imagery represents a consistent loss of sales for online businesses. Most retailers just end up using the low-quality, “ordinary” [...]

  33. [...] kopen. Volgens Bryan Eissenberg (een van Eissenberg brothers) kunnen goede productfoto’s de conversie van een webshop verhogen met 147%. Een hoge CTR en conversie betekent voor Google blije bezoekers en dat is wat Google graag [...]

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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