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Changing Your Product Image Can Boost Sales by 147%

Posted By Bryan Eisenberg On February 7, 2007 @ 2:20 pm In A/B Testing,Landing Page Optimization,Persuasive Design,Web Analytics | 33 Comments

A recent client of ours was sitting in my office and we were discussing the impact product images have on sales. I showed him the following example:

Pears Example A [1]

[1]Pears Example B [2]

Your product images can’t merely show the product; they need to tell a story.

Unfortunately, I can’t show his test. But ask yourself which picture you think would out-perform the other.

Would you buy the pear on the left or the right?


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URL to article: http://www.grokdotcom.com/2007/02/07/how-changing-your-product-image-can-boost-sales-by-147/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/pears.jpg

[2] Image: http://www.grokdotcom.com/wp-content/uploads/pearsHandD.jpg

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