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Changing Your Product Image Can Boost Sales by 147%
Posted By Bryan Eisenberg On February 7, 2007 @ 2:20 pm In A/B Testing,Landing Page Optimization,Persuasive Design,Web Analytics | 33 Comments
A recent client of ours was sitting in my office and we were discussing the impact product images have on sales. I showed him the following example:
Your product images can’t merely show the product; they need to tell a story.
Unfortunately, I can’t show his test. But ask yourself which picture you think would out-perform the other.
Would you buy the pear on the left or the right?
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