Comments on: Touchdown! GoDaddy Discovers Online Conversion http://www.grokdotcom.com/2007/02/07/touchdown-godaddy-discovers-online-conversion/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Sergio http://www.grokdotcom.com/2007/02/07/touchdown-godaddy-discovers-online-conversion/comment-page-1/#comment-1138508 Sergio Tue, 03 Feb 2009 18:17:16 +0000 http://www.grokdotcom.com/2007/02/07/touchdown-godaddy-discovers-online-conversion/#comment-1138508 godaddy commercials are great. For the next Superbowl, they can "pump up" the commercial with 3-D glasses. Can you imagine coconuts coming out of the TV and the response from everyone. godaddy commercials are great. For the next Superbowl, they can “pump up” the commercial with 3-D glasses. Can you imagine coconuts coming out of the TV and the response from everyone.

]]> By: Robert Gorell http://www.grokdotcom.com/2007/02/07/touchdown-godaddy-discovers-online-conversion/comment-page-1/#comment-2175 Robert Gorell Mon, 26 Feb 2007 12:12:09 +0000 http://www.grokdotcom.com/2007/02/07/touchdown-godaddy-discovers-online-conversion/#comment-2175 Robert, I'm not at all saying traffic is an accurate measure of their website's effectiveness. On the contrary, I'm saying that traffic speaks only of the ad's effectiveness. This is why generating <a rel="nofollow" target="_blank" href="http://www.futurenowinc.com" rel="nofollow">more traffic in and of itself shouldn't be the end goal</a> for an online business--especially not one like GoDaddy. The point that's being made here is that, by making a few key changes to their site, GoDaddy was able to double their revenue with only half the traffic. If you run an online business, once an ad has increased traffic to your site, the ad has done its job. In other words, an ad alone cannot improve your website. So, the bigger opportunity is planning the experience ahead of time so when you run the Super Bowl ad with the GoDaddy Girl, she's on your homepage once the traffic starts flooding in. That's the difference from last year, and it's what we showed in the film clip above. Also, I disagree with you on your last point. If your sales go up, you'd better know WHY they went up. Otherwise, odds are you won't be able to repeat and, hopefully, build upon your success. What I was doing in this post is exactly that: explaining why the sales/revenue boost happened. This year's GoDaddy ad was less effective (measured in traffic) but better online planning made all the difference (hence, increased conversion = increased sales/revenue). Thanks for reading! Robert, I’m not at all saying traffic is an accurate measure of their website’s effectiveness. On the contrary, I’m saying that traffic speaks only of the ad’s effectiveness. This is why generating more traffic in and of itself shouldn’t be the end goal for an online business–especially not one like GoDaddy. The point that’s being made here is that, by making a few key changes to their site, GoDaddy was able to double their revenue with only half the traffic.

If you run an online business, once an ad has increased traffic to your site, the ad has done its job. In other words, an ad alone cannot improve your website. So, the bigger opportunity is planning the experience ahead of time so when you run the Super Bowl ad with the GoDaddy Girl, she’s on your homepage once the traffic starts flooding in. That’s the difference from last year, and it’s what we showed in the film clip above.

Also, I disagree with you on your last point. If your sales go up, you’d better know WHY they went up. Otherwise, odds are you won’t be able to repeat and, hopefully, build upon your success. What I was doing in this post is exactly that: explaining why the sales/revenue boost happened. This year’s GoDaddy ad was less effective (measured in traffic) but better online planning made all the difference (hence, increased conversion = increased sales/revenue).

Thanks for reading!

]]> By: Robert http://www.grokdotcom.com/2007/02/07/touchdown-godaddy-discovers-online-conversion/comment-page-1/#comment-2169 Robert Mon, 26 Feb 2007 11:52:21 +0000 http://www.grokdotcom.com/2007/02/07/touchdown-godaddy-discovers-online-conversion/#comment-2169 You make a lot of interesting points, but as far as effectiveness goes, I think you're making a mistake equating traffic as a measure of it. The end goal is increasing market share. If that happens, they're effective. Plus that, with the number of registrations they have and the controversy about everything, it's feeding itself, making it not about who goes to the site, but how many customers they have. It's passed the tipping point and hey, if your sales go up, who cares how many visitors you have (or vice versa). You make a lot of interesting points, but as far as effectiveness goes, I think you’re making a mistake equating traffic as a measure of it. The end goal is increasing market share. If that happens, they’re effective. Plus that, with the number of registrations they have and the controversy about everything, it’s feeding itself, making it not about who goes to the site, but how many customers they have. It’s passed the tipping point and hey, if your sales go up, who cares how many visitors you have (or vice versa).

]]> By: GoDaddy's Bob Parsons REALLY Cares » Conversion Rate Marketing Blog –>GrokDotCom by Future Now, Inc http://www.grokdotcom.com/2007/02/07/touchdown-godaddy-discovers-online-conversion/comment-page-1/#comment-408 GoDaddy's Bob Parsons REALLY Cares » Conversion Rate Marketing Blog –>GrokDotCom by Future Now, Inc Tue, 13 Feb 2007 10:46:05 +0000 http://www.grokdotcom.com/2007/02/07/touchdown-godaddy-discovers-online-conversion/#comment-408 [...] Why's this remarkable? Because Bob found value where others might only find noise. He thought about it.Last week, GrokDotCom critiqued GoDaddy's Super Bowl ad. Although it wasn't an attack, it was personal - as was the comment I left on his blog. Hot Points is a moderated, yet Bob kept my contentious post. He thought about it. [...] [...] Why's this remarkable? Because Bob found value where others might only find noise. He thought about it.Last week, GrokDotCom critiqued GoDaddy's Super Bowl ad. Although it wasn't an attack, it was personal – as was the comment I left on his blog. Hot Points is a moderated, yet Bob kept my contentious post. He thought about it. [...]

]]> By: Gerald http://www.grokdotcom.com/2007/02/07/touchdown-godaddy-discovers-online-conversion/comment-page-1/#comment-399 Gerald Mon, 12 Feb 2007 16:03:09 +0000 http://www.grokdotcom.com/2007/02/07/touchdown-godaddy-discovers-online-conversion/#comment-399 GoDaddy is brilliant. It's a hard product to advertise for, and yet they have it in spades. Their commercials made them, and for some reason I only see them during the superbowl. http://www.ifilm.com/video/2819690 GoDaddy is brilliant. It’s a hard product to advertise for, and yet they have it in spades. Their commercials made them, and for some reason I only see them during the superbowl. http://www.ifilm.com/video/2819690

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