Comments on: Poor Conversions? Discover Great Products Descriptions

By: 64 Tips for Getting Started with Google Website Optimizer

64 Tips for Getting Started with Google Website Optimizer — Tue, 17 Jul 2007 19:21:25 +0000

[...] Product Copy 20) Is the copy more than just a blurb? 21) How enticing is the copy? [...]

By: 6 Common Retail SEO Pitfalls (and How to Avoid Them) » Small Business SEM

6 Common Retail SEO Pitfalls (and How to Avoid Them) » Small Business SEM — Thu, 03 May 2007 17:44:07 +0000

[...] of shoppers want…better imagery, more product descriptions and details.” Anthony Garcia made a similar point on Grokdotcom: “It seems that most (retailers) want to ignore that fact that their flimsy [...]

By: Tom Rumbaugh

Tom Rumbaugh — Sat, 28 Apr 2007 13:28:05 +0000

I Love the way you’ve written and I can’t cast stones when I consider how poorly my own product descriptions are and how bad my own site is. However, the copy for the Sennheiser HD 280 strikes me as pure braggadocio. It’s horrible in my humble opinion.

Did you really want the “most significant” offering of “circumaural headphone”?

-
Tom Rumbaugh,
President
FastOnlinePromotions.com
http://www.fastonlinepromotions.com

By: Shel Horowitz, Ethical Marketing Expert

Shel Horowitz, Ethical Marketing Expert — Sun, 25 Feb 2007 14:54:08 +0000

I totally agree. On so many sites, it’s amazingly tough to get a clear product description, and to know which, if any, product to buy.

As a copywriter, I try to be much clearer–but in general I’m hired to write press releases much more often than catalog copy.

–
Shel Horowitz – Marketing Strategic Planning, Consulting, and Copywriting
focused on Ethical, Affordable, Effective Approaches
413-586-2388, http://www.frugalmarketing.com
Sign the Ethics Pledge: http://www.business-ethics-pledge.org