Ever wonder what it means to Grok? In her
Grok (rhymes with “rock’) is a verb that captures the essence of what we strive to achieve through buyer persona profiling. A marketer who groks a buyer persona is capable of experiencing “the literal capabilities and frame of reference of the subject.” Thus grokking a buyer isn’t just about listening and acting directly on what is heard, this word challenges us to understand so deeply that we can anticipate and intuit needs that people cannot even articulate.
Speaking of self-promotion, one of Adele’s readers links to our (in)famous “We-We Monitor”–the most popular page on OUR site! Okay, okay… so the point is to focus content on your audience more than yourself. Can you Grok it?