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FutureNow Post
Monday, Feb. 12, 2007 at 10:38 am

Why Our Readers Grok: Reason #159

By Robert Gorell
February 12th, 2007

I grok, therefore...Ever wonder what it means to Grok? In her

Grok (rhymes with “rock’) is a verb that captures the essence of what we strive to achieve through buyer persona profiling. A marketer who groks a buyer persona is capable of experiencing “the literal capabilities and frame of reference of the subject.” Thus grokking a buyer isn’t just about listening and acting directly on what is heard, this word challenges us to understand so deeply that we can anticipate and intuit needs that people cannot even articulate.

Speaking of self-promotion, one of Adele’s readers links to our (in)famous “We-We Monitor”–the most popular page on OUR site! Okay, okay… so the point is to focus content on your audience more than yourself. Can you Grok it?

Future Now’s results:
OurOur WeWe
[Big thanks to

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Comments (4)

  1. I am new to your site but love your message, so I’ll be back. It makes my job so much easier when there are other voices communicating the importance of grokking and personas. Blog on.

  2. [...] for reading, everyone. You grok! Technorati Tags: Ad Age, adage, Advertising Age, blog ranking, bloggers, blogging, Blogs, blog [...]

  3. And all this is connected conversions, sales!
    It is challenging develop content that really convert to results, I admire those who have this capability.
    Congratulations for the article!

  4. I appreciate your insights and the good information you have shared here. All points are significantly important for me and your article have helped me a great deal.
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