Comments on: Search Engine Marketing and the 2008 Election http://www.grokdotcom.com/2007/02/14/search-engine-marketing-and-the-2008-election/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Alan Rimm-Kaufman http://www.grokdotcom.com/2007/02/14/search-engine-marketing-and-the-2008-election/comment-page-1/#comment-317767 Alan Rimm-Kaufman Tue, 13 Nov 2007 19:40:34 +0000 http://www.grokdotcom.com/2007/02/14/search-engine-marketing-and-the-2008-election/#comment-317767 For those interested, another study on PPC in the '08 elections here: <a href="http://www.rimmkaufman.com/rkgblog/2007/11/12/election-ppc-2008/" rel="nofollow">Voters Are Searching But Campaigns Aren’t Advertising: Analyzing PPC Results for 50,000+ Google & Yahoo Political Searches</a> Cheers Alan http://www.rkgblog.com For those interested, another study on PPC in the ‘08 elections here:

Voters Are Searching But Campaigns Aren’t Advertising: Analyzing PPC Results for 50,000+ Google & Yahoo Political Searches

Cheers

Alan

http://www.rkgblog.com

]]> By: Romney’s Web Marketing Team Takes the Early Lead » Beyond Madison Avenue http://www.grokdotcom.com/2007/02/14/search-engine-marketing-and-the-2008-election/comment-page-1/#comment-15735 Romney’s Web Marketing Team Takes the Early Lead » Beyond Madison Avenue Mon, 19 Mar 2007 13:12:41 +0000 http://www.grokdotcom.com/2007/02/14/search-engine-marketing-and-the-2008-election/#comment-15735 [...] Major thanks go to Grokdotcom for introducing me to techPresident, a well-written, oft-updated blog tracking how the 2008 candidates are using (or, in far too many cases, not using) the web in their campaigns.A fantastic overview of emerging trends can be found here. Some interesting tidbits from the post: Four Republicans (Romney, McCain, Giuliani, and Tancredo) are using search to reach voters compared to two Democrats (Vilsack and Richardson). 57% of the announced Republican candidates have purchased keywords on Google versus just 20% of the announced Democratic candidates. Republicans are purchasing the names of their opponents (i.e. Romney purchased the keyword “John McCain”) whereas none of the Democrats seem to be cross-pollinating. Although not to the same extent, only Republicans are advertising on both Google and Yahoo! search engines. Check out the full site… not only a great idea, but a comprehensive treatment of all aspects of webbiness, smart organization, and extremely well-executed overall.Technorati Tags: beyond madison avenue, advertising, marketing, election 2008, techpresident, grokdotcom                  [...] [...] Major thanks go to Grokdotcom for introducing me to techPresident, a well-written, oft-updated blog tracking how the 2008 candidates are using (or, in far too many cases, not using) the web in their campaigns.A fantastic overview of emerging trends can be found here. Some interesting tidbits from the post: Four Republicans (Romney, McCain, Giuliani, and Tancredo) are using search to reach voters compared to two Democrats (Vilsack and Richardson). 57% of the announced Republican candidates have purchased keywords on Google versus just 20% of the announced Democratic candidates. Republicans are purchasing the names of their opponents (i.e. Romney purchased the keyword “John McCain”) whereas none of the Democrats seem to be cross-pollinating. Although not to the same extent, only Republicans are advertising on both Google and Yahoo! search engines. Check out the full site… not only a great idea, but a comprehensive treatment of all aspects of webbiness, smart organization, and extremely well-executed overall.Technorati Tags: beyond madison avenue, advertising, marketing, election 2008, techpresident, grokdotcom                  [...]

]]>