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Headlines + Hyperlinks = Conversion + Cash
You want to know what to test to improve your conversion rates, right? Sure you do. Everyone does. You want to know the fastest way to online riches. And maybe you want to insert “easiest” into that last sentence. I hear ya.
Brian Clark told an interesting story in his delightful Copyblogger. Two guys put up essentially the same post about Paris Hilton. Guy One got a handful of “diggs,” while Guy Two was at 1072 “diggs” as of Clark’s post time. The difference? Guy Two wrote a snappier, more descriptive, more appealing, funnier headline.
Headlines. Eight out of ten people read them. Only two out of ten people bother reading anything else. Guess where you want to spend time flexing your copywriting and testing muscles?
Add hyperlinks to your persuasive headlines and you’ve got an element that moves more of your visitors deeper into your conversion process. That’s the fast part.
Do you need an IT person to make these kinds of changes? To write the persuasive copy? To do the hyperlinks? I hope not. That’s the easy part.
Give your headlines some attention. Improve them. Link them. Test them. It leads to a better conversion rate. That’s the riches part.
- Nobody wants to read your sh**!September 21st, 2009
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- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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March 13th, 2007
10:34 am
Hi There…
So basically you must make your headlines more appealing?
wiccanwiki.blogspot.com
April 16th, 2008
6:56 am
That’s right without headlines you can’t sell anything.
September 16th, 2008
7:04 pm
That is the same offline also. If you do not write a good ad or headline people find one that interest them and go to it.
You have to get people interested first before they ever will go to your site so a headline that cathces peoples attention is the first thing you need.
June 17th, 2009
6:47 am
[...] Sticky Headline — If you can’t write a strong headline, you might as well not bother. It’s your only hope for getting anyone to ever see what you’re [...]
July 31st, 2009
11:13 pm
[...] A Sticky Headline — If you can’t write a strong headline, you might as well not bother. It’s your only hope for getting anyone to ever see what you’re [...]