Questions? (877) 643-7244
FutureNow Post
Friday, Feb. 16, 2007 at 8:28 am

Headlines + Hyperlinks = Conversion + Cash

By The Grok
February 16th, 2007

Icon___Clicking_Heels.jpgYou want to know what to test to improve your conversion rates, right? Sure you do. Everyone does. You want to know the fastest way to online riches. And maybe you want to insert “easiest” into that last sentence. I hear ya.

Brian Clark told an interesting story in his delightful Copyblogger. Two guys put up essentially the same post about Paris Hilton. Guy One got a handful of “diggs,” while Guy Two was at 1072 “diggs” as of Clark’s post time. The difference? Guy Two wrote a snappier, more descriptive, more appealing, funnier headline.

Headlines. Eight out of ten people read them. Only two out of ten people bother reading anything else. Guess where you want to spend time flexing your copywriting and testing muscles?

Add hyperlinks to your persuasive headlines and you’ve got an element that moves more of your visitors deeper into your conversion process. That’s the fast part.

Do you need an IT person to make these kinds of changes? To write the persuasive copy? To do the hyperlinks? I hope not. That’s the easy part.

Give your headlines some attention. Improve them. Link them. Test them. It leads to a better conversion rate. That’s the riches part.

Add Your Comments

Comments (8)

  1. Hi There…

    So basically you must make your headlines more appealing?

    wiccanwiki.blogspot.com

  2. That’s right without headlines you can’t sell anything.

  3. That is the same offline also. If you do not write a good ad or headline people find one that interest them and go to it.

    You have to get people interested first before they ever will go to your site so a headline that cathces peoples attention is the first thing you need.

  4. [...] Sticky Headline — If you can’t write a strong headline, you might as well not bother. It’s your only hope for getting anyone to ever see what you’re [...]

  5. [...] A Sticky Headline — If you can’t write a strong headline, you might as well not bother. It’s your only hope for getting anyone to ever see what you’re [...]

  6. I appreciate your insights and the good information you have shared here. All points are significantly important for me and your article have helped me a great deal.
    shoebuy couponsFree to everyone

  7. I know headlines are important but I didn’t realize how many more people would read an article based on it. It’s worth taking the time and effort to come up with an appealing phrase.

  8. [...] you can’t write a strong headline, you might as well not bother. It’s your only hope for getting anyone to ever see what [...]

Add Your Comments

 

Print this Article
Share

More articles from The Grok

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: