We often spot a conversion leak on clients’ sites and suggest clients test a new page element or two. Time after time, we get the same confident reply, “We tried that already, it didn’t work.”
I’m a big fan of those who try. Every consultant wants to work with clients who aren’t afraid to actually do something. But if trying things were nickels, you’d likely be worrying about where to spend your fortune instead of how to increase conversion.
This column is for all those who tried it already.
Trying conversion rate optimization and online testing is much different than succeeding at it. With over 1,500 factors contributing to the successful completion of a single linear conversion funnel, it’s easy to “try” to optimize the conversion leak and still miss the mark. Here are a few of the most common mistakes. Be sure you haven’t made these before you throw up your hands and say, “I already tried that.”