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Thursday, Feb. 22, 2007 at 4:34 am

Do Customer Reviews and Ratings Impact Conversion Rate?

By Anthony Garcia
February 22nd, 2007

shaq.jpgLet me give you two examples…

Example one

Example two

Ok, example two is clearly the superior page for several reasons. But here is my question:

What if example one did nothing else but add the high quality customer reviews (yes even the negative ones) found on example two?

Do you think they would sell more shoes?

Not sure? Our friends at Bazaarvoice have more insight.

And now the most important question: Do you think I would look cute in those shoes?

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Comments (2)

  1. [...] Customer service – a 365-day return policy, free shipping, ease of use. Very nice. [...]

  2. [...] Reviews 27) Do you use Product Reviews? 28) Do you provide more than just a simple score? Try a more multidimensional scoring system [...]

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