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Do Customer Reviews and Ratings Impact Conversion Rate?
By Anthony Garcia
February 22nd, 2007
Let me give you two examples…
Ok, example two is clearly the superior page for several reasons. But here is my question:
What if example one did nothing else but add the high quality customer reviews (yes even the negative ones) found on example two?
Do you think they would sell more shoes?
Not sure? Our friends at Bazaarvoice have more insight.
And now the most important question: Do you think I would look cute in those shoes?
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February 23rd, 2007
5:51 am
[...] Customer service – a 365-day return policy, free shipping, ease of use. Very nice. [...]
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