Future Now Post
Thursday, Feb. 22, 2007 at 4:34 am

Do Customer Reviews and Ratings Impact Conversion Rate?

Written by: Anthony Garcia

shaq.jpgLet me give you two examples…

Example one

Example two

Ok, example two is clearly the superior page for several reasons. But here is my question:

What if example one did nothing else but add the high quality customer reviews (yes even the negative ones) found on example two?

Do you think they would sell more shoes?

Not sure? Our friends at Bazaarvoice have more insight.

And now the most important question: Do you think I would look cute in those shoes?

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2 Comments on “Do Customer Reviews and Ratings Impact Conversion Rate?”

  1. These boots are made for walking… » thinks Says:

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  2. 64 Tips for Getting Started with Google Website Optimizer Says:

    […] Reviews 27) Do you use Product Reviews? 28) Do you provide more than just a simple score? Try a more multidimensional scoring system […]

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