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Do Customer Reviews and Ratings Impact Conversion Rate?

Posted By Anthony Garcia On February 22, 2007 @ 4:34 am In B2C,Content,Conversion Rates,Retail,Transparency,Word of Mouth | 2 Comments

shaq.jpgLet me give you two examples…

Example one [1]

Example two [2]

Ok, example two is clearly the superior page for several reasons. But here is my question:

What if example one did nothing else but add the high quality customer reviews (yes even the negative ones) found on example two?

Do you think they would sell more shoes?

Not sure? Our friends at Bazaarvoice [3] have more insight [4].

And now the most important question: Do you think I would look cute in those shoes?

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/02/22/do-customer-reviews-and-ratings-impact-conversion-rate/

URLs in this post:

[1] Example one: http://punkrose.com/catalog/product_info.php?cPath=30_24&products_id=81

[2] Example two: http://www.zappos.com/n/p/dp/18165315/c/151.html

[3] Bazaarvoice: http://www.bazaarvoice.com

[4] more insight: http://www.imediaconnection.com/content/13386.asp

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