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Does Ziff Davis’s Spam Damage its Brand?

Posted By Jeffrey Eisenberg On February 27, 2007 @ 3:03 pm In Branding and Advertising Rants,Email Marketing | 39 Comments

Don’t you hate it when businesses don’t take the word “unsubscribe” seriously? I’ve unsubscribed from Ziff Davis’s Web Buyer’s Guide [1] numerous times over the past few years. Yet they still send me emails, promising the latest in brand awareness-related white papers, case studies, and so forth. Every day–every single day–they send me one these:

Ziff Davis, of the Spamalot Davis's [2]

But what about Ziff’s “brand awareness”?

For me, it’s simple: Ziff Davis = spam. (That’s unfair, actually. I have a far better relationship with Spam. Hormel Foods never tried to force-feed me [3] the stuff.) According to Entourage, it’s spam. My Postini filter considers it spam. But what’s worse is that I feel that it’s spam, and since I know I’ve unsubscribed, then it is spam.

If Ziff Davis is spamming you, please comment below and we’ll find the right person and let them know they should cut it out. Who knows? Maybe this could turn into their next white paper.

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/02/27/does-ziff-daviss-spam-damage-its-brand/

URLs in this post:

[1] Web Buyer’s Guide: http://www.grokdotcom.com/topics/copywritingforbeginners.htm

[2] Image: http://www.grokdotcom.com/wp-content/uploads/Robert/ZD_03.jpg

[3] never tried to force-feed me: http://www.spam.com/

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