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FutureNow Post
Wednesday, Feb. 28, 2007 at 5:00 am

Cow Patties and Conversion

By Bryan Eisenberg
February 28th, 2007

cattledriverI guess everyone must be worried about improving conversion rates nowadays. I couldn’t stop laughing when I received the following in my inbox [I've removed their url and phone # to protect the guilty]:

I am trying to contact Bryan Eisenberg.

Anyway I specialize in converting traffic into sales
and getting traffic to your site. Since you already
do some type of advertising in Google,
I know I can help you out. I was wondering
if you could get back with me as soon as possible.
I look forward to working with

In today’s Internet Economy everything is about
performance. I know I can help drive traffic to and lots of it.

After the first month, it is only .25 a click
with a $300 min. That’s all there is to it.
I hope that sounds good to you.
I look forward to hearing some kind of response.

They must specialize in creating cow paths. Do you need this kind of help?

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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