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Archive for February, 2007

FutureNow Post
Thursday, Feb. 22, 2007 at 4:00 am

Web Analytics Careers 2007

February 22nd, 2007

Fellow Web Analytics Association board member Shubhra Srivastava forwarded this link last night about salary details and employment trends. To sum up:

Hot Skill Set – Web analytics, pricing, credit analytics, analytically-based strategy. Fast Moving Market – Candidates (especially at the more junior end) are receiving multiple offers and are going off the market in three to five weeks, much faster than the more typical eight to twelve weeks we’ve been used to seeing…

Check out the rest of the details in Linda Burtch’s post.…

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FutureNow Post
Wednesday, Feb. 21, 2007 at 10:10 am

Web 2.0 Metrics: The More Things Change…

February 21st, 2007

Sugar-coated metrics, no teethLately, untold ink (read: pixels) has been spilled by marketing bloggers in search of definitive Web 2.0 metrics. For instance, now that the web page is dead, does that mean Page Views are dead, too?

Far from alone in his search for a new metric [cue Huey Lewis], Micro Persuasion’s Steve Rubel recently asked, “What will replace the almighty Page View?“:

These days most interactive web sites are built using Flash and/or Ajax (a cake mix of Javascript, XML and HTML). Page…

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FutureNow Post
Tuesday, Feb. 20, 2007 at 6:33 am

The Feminization of the Web?

February 20th, 2007

Is the Internet, created largely by techie guys, turning into more of a girl thing? Leon Benjamin thinks so. Here’s what he has to say:

In general, my experience of participating in online communities in the past few years is that despite their male dominance the posture, attitude and expression of these communities are predominantly female. By this I mean people are genuinely welcoming, offer unsolicited benevolence, guidance and assistance and freely give the most valuable thing that anyone can give; their…

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FutureNow Post
Tuesday, Feb. 20, 2007 at 5:45 am

Bazaarvoice Builds Buzz with Badge Flair – Your Opinion Needed

February 20th, 2007

Bryan's Badge Flair and Bazaarvoice Book SigningMy good friends at Bazaarvoice have managed to find many unique and low cost ways to market themselves (that’s Sam Decker for you). One of my favorites is these tags that can be attached to your conference badge. At left you can see me with my badge flair during a book signing for Waiting for Your Cat to Bark at their booth.

They have come up with a bunch of potential slogans and they would like your vote or new idea. Check it…

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FutureNow Post
Friday, Feb. 16, 2007 at 9:22 am

We Tried That Already

February 16th, 2007

We often spot a conversion leak on clients’ sites and suggest clients test a new page element or two. Time after time, we get the same confident reply, “We tried that already, it didn’t work.”

I’m a big fan of those who try. Every consultant wants to work with clients who aren’t afraid to actually do something. But if trying things were nickels, you’d likely be worrying about where to spend your fortune instead of how to increase conversion.

This column is…

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FutureNow Post
Friday, Feb. 16, 2007 at 8:28 am

Headlines + Hyperlinks = Conversion + Cash

February 16th, 2007

Icon___Clicking_Heels.jpgYou want to know what to test to improve your conversion rates, right? Sure you do. Everyone does. You want to know the fastest way to online riches. And maybe you want to insert “easiest” into that last sentence. I hear ya.

Brian Clark told an interesting story in his delightful Copyblogger. Two guys put up essentially the same post about Paris Hilton. Guy One got a handful of “diggs,” while Guy Two was at 1072 “diggs” as of Clark’s post time.…

...continue to read "Headlines + Hyperlinks = Conversion + Cash"

FutureNow Article
Thursday, Feb. 15, 2007

Large Red Buttons? Oh My!

February 15th, 2007

Over on Jonathan Mendez’s blog, he provides his 7 Rules for Landing Page Optimization. I would certainly agree with six of them. However, Rule #5 states, “Red buttons can by themselves raise your conversion rate.” The fact is, you want your site’s Calls to Action to stand out so the visitor easily can identify what to do next. Red can certainly stand out, but often in a negative way.

In just about every culture, red means stop. In many, it implies…

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FutureNow Post
Wednesday, Feb. 14, 2007 at 4:00 pm

Search Engine Marketing and the 2008 Election

February 14th, 2007

All politics aside, observing the 2008 US Presidential election from a marketing perspective alone will be quite fascinating.

How effective will the candidates be at using the the web and all it’s mojo? techPresident is a blog set up to do just that, check out this post about how the current candidates are utilizing (or not) Google Pay Per Click (PPC).

It’s time all candidates recognize the power of search to drive highly-targeted traffic to their fledgling websites. Get cracking, everyone! We’re watching.

We’ll be…

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FutureNow Article
Wednesday, Feb. 14, 2007

2 Simple Steps to Finding Your Website’s Voice

February 14th, 2007

Icon___Mask.jpgWhen you have a conversation with a human being (as opposed to having a conversation with a cat, which if you’ve ever owned one, you know how well that goes) you get a sense of that person’s personality. The clothes they wear, their tone of voice, how they move, the words they use – all of this gives you insight into who the person is.

Every website visit is a conversation. Think about it. The web is an interactive medium. Every…

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FutureNow Post
Tuesday, Feb. 13, 2007 at 5:44 pm

GoDaddy’s Bob Parsons Really Cares

February 13th, 2007

Bob Parsons, CEO, GoDaddy.comGoDaddy.com CEO Bob Parsons is no stranger to controversy, but one thing’s for sure: he’s not afraid of your feedback. On his Hot Points blog, Parsons has anchored himself in a stream of apple-polishing praise, tepid commentary, thoughtful suggestions, and downright nasty personal attacks–all because of GoDaddy’s Super Bowl ads.

Recently, he blogged about their all “GoDaddy Girl” page. After one particularly scathing comment, Parsons countered with genuine diplomacy, thanked the guy for his input, and asked a follow-up question. Rather than…

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