Questions? (877) 643-7244

Archive for February, 2007

FutureNow Article
Tuesday, Feb. 13, 2007

Top 10 Ideas for Testing Your Headlines

February 13th, 2007

Icon___Headline.jpgWebsites have tons of elements you can test. Some elements will have very little impact on your ability to persuade and convert your site visitors. Others will have a dramatic impact. Of course you’d like to know which elements rank among the most influential when it comes to your bottom line.

We’ve spent the month of January working on Quick Start Guides that can help you understand which elements have the biggest effect on your conversion rates and how to test…

...continue to read "Top 10 Ideas for Testing Your Headlines"

FutureNow Post
Monday, Feb. 12, 2007 at 7:54 pm

AdAge to Marketers: ‘Forget Buzz, Focus on Biz’

February 12th, 2007

This is your brain on BUZZ... [by Roger Penwill]From Advertising Age‘s fifth annual Madison & Vine conference last week, more evidence that ‘ROI marketing’ isn’t just another empty buzzword.

Isn’t it great to see folks embracing multi-channel strategy in an intellectually honest way?

Rarely these days does one hear wimpy buzz metrics like “Impressions,” “Page Views,” or (yikes) “Eyeballs” as measures of success. No, friends, it seems more accountable (and profitable) metrics are here to stay; namely, Conversion, ROI and, a crowd favorite, REVENUE.

Pontiac’s brand chief, Mark-Hans Richer, was particularly…

...continue to read "AdAge to Marketers: ‘Forget Buzz, Focus on Biz’"

FutureNow Post
Monday, Feb. 12, 2007 at 11:28 am

Poor Conversions? Discover Great Products Descriptions

February 12th, 2007

EarbudsHave you ever soaked in Songs in the Key of Life sitting smack dab in front of two delicious $5000 studio speakers?

Ever since that experience, whenever I listen to Stevie Wonder on any other set of speakers, my ears are bombarded with mush; like the difference between a crispy HDTV and a fuzzy old time TV. The only thing that comes close is listening to Mr. Wonder on a pristine set of headphones.

For two years I have endured those horrible white…

...continue to read "Poor Conversions? Discover Great Products Descriptions"

FutureNow Post
Monday, Feb. 12, 2007 at 10:38 am

Why Our Readers Grok: Reason #159

February 12th, 2007

I grok, therefore...Ever wonder what it means to Grok? In her Buyer Persona blog, recent GrokDotCom convert Adele Revella riffs on Wikipedia‘s elegant definition of Grokking:

Grok (rhymes with “rock’) is a verb that captures the essence of what we strive to achieve through buyer persona profiling. A marketer who groks a buyer persona is capable of experiencing “the literal capabilities and frame of reference of the subject.” Thus grokking a buyer isn’t just about listening and acting directly on what is heard, this word…

...continue to read "Why Our Readers Grok: Reason #159"

FutureNow Post
Sunday, Feb. 11, 2007 at 7:04 pm

Board with Web Analytics?

February 11th, 2007

Web Analytics AssociationThat’s right – Board as in “it’s almost time to nominate new Board Members for the Web Analytics Association” (WAA).

This is your chance to step up to the plate and make your voice heard. We’d like to hear about people you think would make excellent Board Members. You know people right now who fit the mold. They must be active, paid members of the WAA (you all should be) with at least four years experience as a practitioner, consultant, vendor…

...continue to read "Board with Web Analytics?"

FutureNow Post
Friday, Feb. 9, 2007 at 12:14 pm

The Promise of Interactive Advertising?

February 9th, 2007

When I read Walt Mossberg is at an industry event, and asking questions no less, I stop and pay attention. After all, his “new” column on personal technology (16 years, and counting) in my local paper (WSJ) is one I read regularly. The question he asked screamed to me:

Walt Mossberg [Courtesy of WIRED]

When will the online advertising industry actually deliver on its outstanding promise of the last decade to present the right ad to the right person at the right time? When will we…

...continue to read "The Promise of Interactive Advertising?"

FutureNow Post
Friday, Feb. 9, 2007 at 8:03 am

Calculating the ROI of SEO?

February 9th, 2007

It was early December when I walked into the lobby of the Chicago Hilton, well past 1 AM, and first heard the buzz. The bar was packed, literally overflowing with loud, raving, belligerent… Search Engine Optimizers. I know the search community is close, and with SES being their Super Bowl, I wasn’t overly surprised. The crisis du jour, Jason Calacanis had called their profession bull@%$#. Imagine the horror.

Ok, ok, all melodrama aside, they were fired up (and rightfully so,…

...continue to read "Calculating the ROI of SEO?"

FutureNow Post
Thursday, Feb. 8, 2007 at 12:13 pm

How to Shoot Yourself in the Foot with Search Engine Optimization

February 8th, 2007

Icon___Shoot_Foot.jpgWe’ve pleasantly lectured you about creating personas to help you empathize with your customers; to understand WHY they do what they do, so you can create a buying process that gives visitors what they want. This, in turn, lets you achieve your goals and increase conversion.

You have probably used some kind of Search Engine Optimization (SEO) tactics to help you drive more traffic. Chances are, you’ve managed to increase traffic to your site using these techniques alone. More people are seeing your…

...continue to read "How to Shoot Yourself in the Foot with Search Engine Optimization"

FutureNow Post
Wednesday, Feb. 7, 2007 at 2:20 pm

Changing Your Product Image Can Boost Sales by 147%

February 7th, 2007

A recent client of ours was sitting in my office and we were discussing the impact product images have on sales. I showed him the following example:

Pears Example A

Pears Example B

Your product images can’t merely show the product; they need to tell a story.

Unfortunately, I can’t show his test. But ask yourself which picture you think would out-perform the other.

Would you buy the pear on the left or the right?

...continue to read "Changing Your Product Image Can Boost Sales by 147%"

FutureNow Post
Wednesday, Feb. 7, 2007 at 4:14 am

Touchdown! GoDaddy Discovers Online Conversion

February 7th, 2007

According to’s recent Super Bowl ad, “Everybody wants to work in marketing.”

Why’s that? At GoDaddy, marketing these days means parties, champagne, t-shirts, and… transparency. And so we say, “you’re welcome.” (I’ll explain later. In the meantime, we should congratulate GoDaddy CEO Bob Parsons for getting his metrics straight. The Magic Kingdom awaits your arrival, sir.)

In a guest piece on AdFreak’s Super Bowl blog, Parsons responded to critics of GoDaddy’s not-so-shocking-for-the-00′s ad–replayed no less than three times, mind you–with some equally…

...continue to read "Touchdown! GoDaddy Discovers Online Conversion"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: