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Archive for February, 2007

FutureNow Post
Tuesday, Feb. 6, 2007 at 1:28 pm

Are Your Customers Tightwads or Spendthrifts?

February 6th, 2007

I like to consider myself a tightwad. I don’t like to spend money on “stuff”. I’m not that into clothes, or jewelry, or even….shoes (gasp!). My sister will spend over $600 for a pair of stiletto heels and I shudder at having to pay $25 for a pair of flip flops. She insists we cannot possibly be related.

I was staying at a hotel in Ft. Lauderdale and walked 12 blocks to a 7-Eleven to buy water because I knew it…

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FutureNow Event

Persuasive Online Copywriting Seminar

February 6th, 2007

Persuasive online copywriting is about persuading your visitors to take the actions you want them to take. You’ll learn proven methodologies for creating powerful, persuasive online copy. If you’re a business owner or marketer, you can apply these principles to increase conversion (i.e., increase sales or leads). If you’re a copywriter, you’ll gain valuable skills that will not only get you more work but allow you to charge more for the work you do.

Persuasive Online Copywriting Seminar: April 17th to be…

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FutureNow Article
Sunday, Feb. 4, 2007

7 BIG Questions for Online Marketers

February 4th, 2007

Icon___Question_Mark.jpgWe hear the questions businesses ask: How do I increase my sales or leads? How do I get more traffic to my site? How do I get better search engine rankings? How do I get fewer customers to abandon their shopping carts? What do I do with all this data I’m getting from my analytics software?

These are important questions.

Ask a Bigger Question

What makes people buy? When you focus on this question, all the subsequent details fall much more easily…

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FutureNow Post
Saturday, Feb. 3, 2007 at 7:46 pm

Take A Peek Under The Covers…

February 3rd, 2007

We’ve been busy giving GrokDotCom a major upgrade. We’ve consolidated all the information we used to bring you under separate cover. I, along with members of the Future Now team and guest authors, will continue writing the feature articles you’ve come to expect from GrokDotCom. We’ll still push the envelope as we think about conversion rate marketing and bring you in-the-trenches advice and support.

Our updated blog, A Day in the Life of a Persuasion Architect , now monitors over 2,200 blogs…

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FutureNow Post
Friday, Feb. 2, 2007 at 3:37 am

More Profitable Online Publishing

February 2nd, 2007

Publishing’s strength has shifted from the media elite to the masses. It began in the late ’90s with sites like GeoCities. In 2005, we witnessed the explosive emergence of the blogosphere. And in 2006, video and social Web sites drew the attention.

Today, anyone with a browser and a digital camera can be a publisher.

This is hardly a groundbreaking revelation, but as our digital society evolves, publishers find themselves in seemingly new territory and asking new questions. One question from a…

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Marketing Optimization Blog
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