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Thursday, Mar. 1, 2007 at 1:11 pm

Web Analytics Flattery Day

By Bryan Eisenberg
March 1st, 2007

These guys must know that kind words will get them everywhere with me. Web analytics expert, Eric Peterson had some very nice things to say about the new ebook I wrote with Anthony “Shaq” Garcia, Which Sells Best. Then, the insightful Ian Houston from Visioactive added his effusive kindness:

Which Sells Best: A Quick Start Guide to Testing for Retailers by Bryan Eisenberg and Anthony Garcia of FutureNow, Inc. Having read “Call to Action” and “Waiting for your Cat to Bark“, I don’t really need anyone to tell me their new book is worth a lot more than the $15 dollars it will cost you to download a copy.

The truth is I couldn’t have done it without Shaq. He just helps bring things closer to the ground for our readers.

For those of you who are not retailers, don’t worry. We also wrote a lead generation version for you. Brian Carroll, author of Lead Generation for the Complex Sale, had this to say about Contact Me or Submit: A Quick Start Guide to Testing for Lead Generation:

Whether you’re a novice or veteran online marketer, you’ll want to read Contact Me or Submit. This practical and thoughtful guide gives a clear framework for online testing that will definitely help you convert more visitors into inquiries and improve lead generation ROI.

Thanks, keep the good words and success stories coming. In honor of my mom’s birthday today, I declare today Web Analytics Flattery Day (and, really, shouldn’t every day be?).

Have you flattered you web analyst today?

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Comments (2)

  1. Choosing Who to Bring to the Table…

    In the blog article “Start at the Beginning: Making Sense of the Google Analytics Toolbox” I outlined 4 steps to go through before trying to nail down exactly what to track in Google Analytics. What I didn’t address was WHO……

  2. Defining Online Conversion: The Process Component …

    The real benefits of conversion measurement and conversion optimization come when you start measuring and optimizing on several levels. We start with macro-actions and micro-actions, and then introduce the concept of Internet Processing, with your inte…

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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