Comments on: Is Search Broken? http://www.grokdotcom.com/2007/03/05/is-search-broken/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 02:58:28 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Genetic http://www.grokdotcom.com/2007/03/05/is-search-broken/comment-page-1/#comment-1205060 Genetic Fri, 30 Oct 2009 02:46:09 +0000 http://www.grokdotcom.com/2007/03/05/is-search-broken/#comment-1205060 Great article! Jeff Great article!

Jeff

]]> By: Mark http://www.grokdotcom.com/2007/03/05/is-search-broken/comment-page-1/#comment-626952 Mark Mon, 07 Apr 2008 08:21:41 +0000 http://www.grokdotcom.com/2007/03/05/is-search-broken/#comment-626952 Personally I think the majority of the problem lies within the Industry itself. How can we expect anyone not involved in search to understand the complexities of an Industry yet to be unified and held to some form of standards and testing. Anyone can just set up shop and call themselves an SEO without any qualififcations at all. Check out some of the freelance sites around and the quality of providers in there passing themselves off as SEO's. It's a worry when people who have nothing more than a good list of web directories pass themselves off as an SEO Expert of 4 years. I think a unified Industry with uniform standards and testing would go a long way to weeding out those giving quality provders a bad name. There is plenty of information out there, both good and bad, regardless though any quality provider would set their clients or potential clients straight in regards to what services are required for their project. Personally I think the majority of the problem lies within the Industry itself. How can we expect anyone not involved in search to understand the complexities of an Industry yet to be unified and held to some form of standards and testing.

Anyone can just set up shop and call themselves an SEO without any qualififcations at all. Check out some of the freelance sites around and the quality of providers in there passing themselves off as SEO’s. It’s a worry when people who have nothing more than a good list of web directories pass themselves off as an SEO Expert of 4 years.

I think a unified Industry with uniform standards and testing would go a long way to weeding out those giving quality provders a bad name. There is plenty of information out there, both good and bad, regardless though any quality provider would set their clients or potential clients straight in regards to what services are required for their project.

]]> By: Jeffrey Eisenberg http://www.grokdotcom.com/2007/03/05/is-search-broken/comment-page-1/#comment-5320 Jeffrey Eisenberg Mon, 05 Mar 2007 08:32:15 +0000 http://www.grokdotcom.com/2007/03/05/is-search-broken/#comment-5320 GIGO. That is the problem. GIGO. That is the problem.

]]> By: Alex Hammer http://www.grokdotcom.com/2007/03/05/is-search-broken/comment-page-1/#comment-5303 Alex Hammer Mon, 05 Mar 2007 06:27:21 +0000 http://www.grokdotcom.com/2007/03/05/is-search-broken/#comment-5303 As you imply by saying ask better questions, garbage in, garbage out. Or, as I like the expression, measure twice, cut once. Or, the easiest problem to solve is the one that never occurs. It's all about insight and understanding. As opposed to just information, which too often can be information overload. We explore how these concepts relate to politics in Politics 2.0 - the convergence between politics and web 2.0. The shifting and evolving political landscape means that the political ROI, in this case conversion being votes, fundraising, media and volunteers, is increasingly dependent upon, or at a minimum integrated with, interactive and social community elements that build "stickiness" and interest and loyalty from among the information clutter (also, the next generation of message microtargeting as well). As you imply by saying ask better questions, garbage in, garbage out. Or, as I like the expression, measure twice, cut once. Or, the easiest problem to solve is the one that never occurs.

It’s all about insight and understanding. As opposed to just information, which too often can be information overload.

We explore how these concepts relate to politics in Politics 2.0 – the convergence between politics and web 2.0. The shifting and evolving political landscape means that the political ROI, in this case conversion being votes, fundraising, media and volunteers, is increasingly dependent upon, or at a minimum integrated with, interactive and social community elements that build “stickiness” and interest and loyalty from among the information clutter (also, the next generation of message microtargeting as well).

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