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FutureNow Post
Monday, Mar. 5, 2007 at 10:43 am

The Secret SEO Dreads!

By Bryan Eisenberg
March 5th, 2007

Danny Sullivan points out:

There’s been a bit of a panic among some SEOs that the ramp up of Google Personalized Search Results last month will mean the end of SEO. But aside from the impact personalized search will have on SEO, personalized search also impacts link building related activities. Some of that impact is major…These types of links also have a better chance of being seen by humans that care [emphasis mine] about that content, and by extension, more likely to be bookmarked or shared.

This has been the ultimate point since we entered the online space. If you just care about humans first–and their needs, wants and motivations–you’ll be safe. Technology always evolves and adapts. Our job is to adapt with it. Fundamental human needs haven’t changed since way before Maslow ever defined them.

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Comments (3)

  1. Thank YOU! SEOs (of which I am one) get so very skittish at the smallest of things as if their very jobs are in jeopardy with every wind change. If they are any good at what they do and do more than just learn algorithm behavior, then they’ll do just fine. Anybody who’s scared shouldn’t be in the business to begin with!

  2. Unfortunately thay are scared and they keep their clients more scared. See my previous post.

  3. Well!! SEO has always been a dangerous profession because of its ever changing nature.You don’t know what Google will come up with next.Yes adaption the key to success in this filed.But sometimes it get very difficult to adapt.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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