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The Secret SEO Dreads!
Danny Sullivan points out:
There’s been a bit of a panic among some SEOs that the ramp up of Google Personalized Search Results last month will mean the end of SEO. But aside from the impact personalized search will have on SEO, personalized search also impacts link building related activities. Some of that impact is major…These types of links also have a better chance of being seen by humans that care [emphasis mine] about that content, and by extension, more likely to be bookmarked or shared.
This has been the ultimate point since we entered the online space. If you just care about humans first–and their needs, wants and motivations–you’ll be safe. Technology always evolves and adapts. Our job is to adapt with it. Fundamental human needs haven’t changed since way before Maslow ever defined them.
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
More articles from Bryan Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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March 5th, 2007
12:54 pm
Thank YOU! SEOs (of which I am one) get so very skittish at the smallest of things as if their very jobs are in jeopardy with every wind change. If they are any good at what they do and do more than just learn algorithm behavior, then they’ll do just fine. Anybody who’s scared shouldn’t be in the business to begin with!
March 5th, 2007
3:31 pm
Unfortunately thay are scared and they keep their clients more scared. See my previous post.
July 4th, 2009
2:57 am
Well!! SEO has always been a dangerous profession because of its ever changing nature.You don’t know what Google will come up with next.Yes adaption the key to success in this filed.But sometimes it get very difficult to adapt.