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FutureNow Post
Thursday, Mar. 8, 2007 at 8:21 am

Founders at Work – Sold!

By Jeffrey Eisenberg
March 8th, 2007

Founders at Work by Jessica LivingstonBooks are hard to sell; trust me as a two-time NY Times best-selling author I speak with some authority on this subject. Guy Kawasaki sold me a book, with his review, I wasn’t really sure that I cared to read. He showed the picture you see and he provided fifteen excerpts from Founders at Work by Jessica Livingston to make the sale. So couldn’t I have read a little bit of it in a book store or online? Weren’t there other reviews? Sure, but only if I already had the time or inclination. I respect and admire Mr. Kawasaki, so his enthusiastic endorsement was important but the picture, that was the $$$ shot for me.

Wouldn’t it be wonderful if we (all of us) always received such wonderful endorsements for our products and services?

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Comments (5)

  1. Jeff I would have ordered the book anyway of your reco. The necessary enlarging of the photo quickly brought a grin to my face because all my books are adorned like this. A second thought was how can I produce images like this that make it instantly obvious to my customers they need/want what I am providing. Surprising at least one man’s Broca with a photo, nice!

  2. The visual is intriguing and speaks volumes. But I agree with Bill, your recommendation is the catalyst here…. just as Guy’s recommendation was the catlyst for you.

  3. Thanks Kathy, that’s kind of you to say.

  4. He showed the picture you see and he provided fifteen excerpts from Founders at Work by Jessica Livingston to make the sale

  5. Fantastic post, many interesting points. I believe 6 of days ago, I have saw a similar blog. Does anyone know how to track future posts?

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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