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Founders at Work – Sold!

Posted By Jeffrey Eisenberg On March 8, 2007 @ 8:21 am In Books,Reviews,Word of Mouth | 5 Comments

Founders at Work by Jessica Livingston [1]Books are hard to sell; trust me as a two-time NY Times best-selling author I speak with some authority on this subject. Guy Kawasaki sold me a book, with his review [2], I wasn’t really sure that I cared to read. He showed the picture you see and he provided fifteen excerpts from Founders at Work [3] by Jessica Livingston to make the sale. So couldn’t I have read a little bit of it in a book store or online? Weren’t there other reviews? Sure, but only if I already had the time or inclination. I respect and admire Mr. Kawasaki, so his enthusiastic endorsement was important but the picture, that was the $$$ shot for me.

Wouldn’t it be wonderful if we (all of us) always received such wonderful endorsements for our products and services?


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URL to article: http://www.grokdotcom.com/2007/03/08/founders-at-work-sold/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/2007/03/guy_8597.jpg

[2] with his review: http://blog.guykawasaki.com/2007/03/founders_at_wor.html

[3] Founders at Work: http://www.amazon.com/Founders-Work-Stories-Startups-Early/dp/1590597141

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