In December, Dave Young wrote this excellent post about how people interact with websites and how that is different from other media. It’s worthwhile reading.
[...] Whether you are a professional copywriter or are simply responsible for writing copy, you probably struggle with these same issues: – "How is online copywriting different from offline copywriting?" There is a difference; online copywriting can be much more powerful if you know how to strategically link and write for the Web in ways that match how people actually read online. [...]
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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books
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