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FutureNow Post
Friday, Mar. 9, 2007 at 5:58 am

scan – read – click – scan – click – scan – read – read – click – scan – click – type – click – type – click

By Jeffrey Eisenberg
March 9th, 2007

In December, Dave Young wrote this excellent post about how people interact with websites and how that is different from other media. It’s worthwhile reading.

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  1. [...] Whether you are a professional copywriter or are simply responsible for writing copy, you probably struggle with these same issues: – "How is online copywriting different from offline copywriting?" There is a difference; online copywriting can be much more powerful if you know how to strategically link and write for the Web in ways that match how people actually read online. [...]

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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