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Future Now Post

Friday, Mar. 9, 2007 at 5:58 am

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In December, Dave Young wrote this excellent post about how people interact with websites and how that is different from other media. It’s worthwhile reading.

Technorati Tags: cow paths, Marketing 20 Web 20, persuasive momentum

Written by:
Jeffrey Eisenberg

One Comment on “scan - read - click - scan - click - scan - read - read - click - scan - click - type - click - type - click”

Persuasive Online Copywriting Course » Conversion Rate Marketing Blog –>GrokDotCom by Future Now, Inc Says:

March 21st, 2007 at 5:51 am

[…] Whether you are a professional copywriter or are simply responsible for writing copy, you probably struggle with these same issues: - "How is online copywriting different from offline copywriting?" There is a difference; online copywriting can be much more powerful if you know how to strategically link and write for the Web in ways that match how people actually read online. […]