Every marketer should be keeping up on discoveries in neuromarketing. After all, we’re just looking for entrance passes to the theater of the mind. We’ve written about some of the practical applications from these studies in our books. This one may not be immediately practical but it is fascinating.

Don’t miss the New York Times article that reports on a study where odors smelled during sleep can help people remember what they learned. Read: Study Uncovers Memory Aid: A Scent During Sleep by Benedict Carey