Comments on: The Battle Between Search Engine Optimization and Conversion: Who Wins? http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Aweber http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-1207173 Aweber Sun, 08 Nov 2009 15:50:32 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-1207173 A good seo campaign is crucial to success, but a good conversion is important as well. The nich also ... A good seo campaign is crucial to success, but a good conversion is important as well. The nich also …

]]> By: Nyubi http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-1206033 Nyubi Tue, 03 Nov 2009 04:09:26 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-1206033 Since Search Engine Optimization is so important, i think SEO will win :) Since Search Engine Optimization is so important, i think SEO will win :)

]]> By: Computer Tech Tips http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-1202795 Computer Tech Tips Thu, 22 Oct 2009 06:05:24 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-1202795 As I was reading this post I kept thinking of the phrase "form over substance." In other words having traffic numbers that "look" good (lots of traffic) instead of number that deliver sales (substance). In the end (or is it the beginning?) it comes down to what the real goal is Traffic or Conversions/Sales. As I was reading this post I kept thinking of the phrase “form over substance.” In other words having traffic numbers that “look” good (lots of traffic) instead of number that deliver sales (substance). In the end (or is it the beginning?) it comes down to what the real goal is Traffic or Conversions/Sales.

]]> By: itshumor http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-1191911 itshumor Thu, 10 Sep 2009 03:17:46 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-1191911 i liked reading about traffic cost inflation and overall this post is pointed on seo.... i liked reading about traffic cost inflation and overall this post is pointed on seo….

]]> By: cmdsonline http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-1184295 cmdsonline Wed, 12 Aug 2009 13:48:31 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-1184295 Great article. In my experience, I have seen the same thing in regards to rankings/traffic and conversions. We can drive literally 2X as much traffic from organic search on the very same keywords, but get half the conversions as we do from paid search. I think that PPC is more controlled and b/c of the AD text you can just get a much more targeted visitor and thus conversion. Of course I am always recommending SEO and PPC to clients because of the obvious pros and cons of each. I'm wondering about Great article. In my experience, I have seen the same thing in regards to rankings/traffic and conversions. We can drive literally 2X as much traffic from organic search on the very same keywords, but get half the conversions as we do from paid search. I think that PPC is more controlled and b/c of the AD text you can just get a much more targeted visitor and thus conversion. Of course I am always recommending SEO and PPC to clients because of the obvious pros and cons of each. I’m wondering about

]]> By: Social Bookmarking http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-1183219 Social Bookmarking Sat, 08 Aug 2009 14:55:34 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-1183219 Most people think that more traffic means more sales but i have saw with my own eyes that untargeted traffic is almost useless. Most people think that more traffic means more sales but i have saw with my own eyes that untargeted traffic is almost useless.

]]> By: Hashim Salim http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-1172475 Hashim Salim Sat, 13 Jun 2009 18:54:41 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-1172475 The main aim of SEO is conversion. The problem comes as whom site are you optimizing? Does the client believes in more traffic or more conversion? I agree that you can optimize for conversion yet you get more traffic. Targeted traffic is what to focus for. The main aim of SEO is conversion. The problem comes as whom site are you optimizing? Does the client believes in more traffic or more conversion? I agree that you can optimize for conversion yet you get more traffic. Targeted traffic is what to focus for.

]]> By: Google SEO | SEO Optimization http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-1165928 Google SEO | SEO Optimization Thu, 14 May 2009 18:28:34 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-1165928 Came here from <a href="http://en.wikipedia.org/wiki/Search_engine_optimization" rel="nofollow">Wiki Search Engine Optimization</a> article's to find your SEO Conversion post. Its helpful for us. Thanks. Came here from Wiki Search Engine Optimization article’s to find your SEO Conversion post. Its helpful for us. Thanks.

]]> By: Search Engine Optimization « Articlemarket’s Blog http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-1163874 Search Engine Optimization « Articlemarket’s Blog Tue, 05 May 2009 00:55:33 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-1163874 [...] Burdon (March 13, 2007). “The Battle Between Search Engine Optimization and Conversion: Who Wins?”. Grok.com. [...] [...] Burdon (March 13, 2007). “The Battle Between Search Engine Optimization and Conversion: Who Wins?”. Grok.com. [...]

]]> By: The Diagnosis? Buying Stage Schizophrenia | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-1149500 The Diagnosis? Buying Stage Schizophrenia | FutureNow's GrokDotCom / Marketing Optimization Blog Sun, 08 Mar 2009 10:27:15 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-1149500 [...] Sometimes, websites seem to be doing everything right, but the Key Performance Indicators (KPIs) just aren’t as high as everyone expects.   Their sites are functional, accessible, usable, and intuitive.  Their look and feel is credible, and their content is high quality.  So why do their visitors not behave as we expect? Why do well-planned and well-executed scenarios (e.g. PPC ad, to landing page, to lead generating form, to thank you page) not always convert? [...] [...] Sometimes, websites seem to be doing everything right, but the Key Performance Indicators (KPIs) just aren’t as high as everyone expects.   Their sites are functional, accessible, usable, and intuitive.  Their look and feel is credible, and their content is high quality.  So why do their visitors not behave as we expect? Why do well-planned and well-executed scenarios (e.g. PPC ad, to landing page, to lead generating form, to thank you page) not always convert? [...]

]]> By: SEO Resources http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-1114097 SEO Resources Thu, 27 Nov 2008 06:13:18 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-1114097 I have found that even if your site is optimized for certain keywords and searches find your site via those keywords, your site may not contain what they envisioned when they did the search. 100 people may use the same keyword in their searches but only 1 or 2 may find your site relevant to what they were looking for. That is why optimization is so hard. It takes time and patience. I have found that even if your site is optimized for certain keywords and searches find your site via those keywords, your site may not contain what they envisioned when they did the search. 100 people may use the same keyword in their searches but only 1 or 2 may find your site relevant to what they were looking for. That is why optimization is so hard. It takes time and patience.

]]> By: Hendry Lee http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-930660 Hendry Lee Mon, 04 Aug 2008 17:42:35 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-930660 Great post! For me, traffic first at least up to a certain level, before optimizing for conversion. After all, no one can test without traffic. But wasting time, energy and money on traffic without optimizing conversion can seriously hurt the bottom line. Great post! For me, traffic first at least up to a certain level, before optimizing for conversion. After all, no one can test without traffic. But wasting time, energy and money on traffic without optimizing conversion can seriously hurt the bottom line.

]]> By: pligg.com http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-840386 pligg.com Wed, 25 Jun 2008 18:17:50 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-840386 <strong>The Battle Between Search Engine Optimization and Conversion: Who Wins?...</strong> Many companies have worked with Search Engine Optimization (SEO) firms or have hired in-house resources to perform Search Engine Optimization. They have improved their organic traffic and may even find themselves within the top results of the search en... The Battle Between Search Engine Optimization and Conversion: Who Wins?…

Many companies have worked with Search Engine Optimization (SEO) firms or have hired in-house resources to perform Search Engine Optimization. They have improved their organic traffic and may even find themselves within the top results of the search en…

]]> By: lesbians http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-708648 lesbians Thu, 08 May 2008 09:45:33 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-708648 Great post by Melissa Burdon at grokdotcom on the real goal of search marketing—conversions. If you’ve been reading this blog for any length of time, you know how much I agree……. Great post by Melissa Burdon at grokdotcom on the real goal of search marketing—conversions. If you’ve been reading this blog for any length of time, you know how much I agree…….

]]> By: Brian http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-162846 Brian Mon, 27 Aug 2007 19:26:37 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-162846 Great article you have here! Hopefully everyone would realize the traffic without sales is totally useless. Great article you have here! Hopefully everyone would realize the traffic without sales is totally useless.

]]> By: SEO as a Marketing Strategy for Real Estate : Real Estate Marketing Blog http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-134988 SEO as a Marketing Strategy for Real Estate : Real Estate Marketing Blog Tue, 07 Aug 2007 02:22:17 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-134988 [...] A successful Internet marketing campaign may drive organic search results to pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and, most importantly, improving a site’s conversion rate. [...] [...] A successful Internet marketing campaign may drive organic search results to pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and, most importantly, improving a site’s conversion rate. [...]

]]> By: Tom Cahalan http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-10668 Tom Cahalan Wed, 14 Mar 2007 20:16:39 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-10668 This is exactly what I feel the situation is. A divide between marketer and designers, with no real blend in between. But, most importantly, it's not a tough one to crack. The figures speak for themselves. This is exactly what I feel the situation is. A divide between marketer and designers, with no real blend in between. But, most importantly, it’s not a tough one to crack. The figures speak for themselves.

]]> By: I Was a Traffic-Sayer and "Traffic is King" Was My Only Message | http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-10378 I Was a Traffic-Sayer and "Traffic is King" Was My Only Message | Wed, 14 Mar 2007 13:04:06 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-10378 [...] FutureNow's Melissa Burdon wrote an outstanding article at GrokDotCom.com titled, "The Battle Between Search Engine Optimization and Conversion: Who Wins?" It was good reading her post because it touches on what many online business owners believe, namely that the key to their success is more traffic. [...] [...] FutureNow's Melissa Burdon wrote an outstanding article at GrokDotCom.com titled, "The Battle Between Search Engine Optimization and Conversion: Who Wins?" It was good reading her post because it touches on what many online business owners believe, namely that the key to their success is more traffic. [...]

]]> By: Biznology http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-10142 Biznology Wed, 14 Mar 2007 07:55:56 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-10142 <strong>What's the Real Goal of Search Marketing?...</strong> Great post by Melissa Burdon at grokdotcom on the real goal of search marketing—conversions. If you've been reading this blog for any length of time, you know how much I agree....... What’s the Real Goal of Search Marketing?…

Great post by Melissa Burdon at grokdotcom on the real goal of search marketing—conversions. If you’ve been reading this blog for any length of time, you know how much I agree…….

]]> By: WebMetricsGuru http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-9254 WebMetricsGuru Tue, 13 Mar 2007 09:47:45 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-9254 <strong>Is Search Rankings more important than Conversions?...</strong> GrokDotCom's Melissa Burdon posted on a familiar subject, the dichotomy of Traffic vs. Sales in The Battle Between Search Engine Optimization and Conversion: Who Wins?  According to Melissa:"....Most of the companies who enjoy high o... Is Search Rankings more important than Conversions?…

GrokDotCom's Melissa Burdon posted on a familiar subject, the dichotomy of Traffic vs. Sales in The Battle Between Search Engine Optimization and Conversion: Who Wins?  According to Melissa:"….Most of the companies who enjoy high o…

]]> By: 10,000 Marshmallows Daily Links 2007-03-13 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/comment-page-1/#comment-9002 10,000 Marshmallows Daily Links 2007-03-13 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows Tue, 13 Mar 2007 03:54:53 +0000 http://www.grokdotcom.com/2007/03/13/the-battle-between-search-engine-optimization-and-conversion-who-wins/#comment-9002 [...] GrokDotCom: The Battle Between Search Engine Optimization and Conversion: Who Wins? “The real problem lies in the fact that most companies will consider optimization of their web site a failure if their traffic decreases or their search engine rankings drop. You can tell a lot about a company my the metrics they prize. If ranking is more important than sales; then we are dealing with an Ego issue. I mean would you rather have a #1 ranking, 100,000 visitors and zero sales or would you rather have 1 visitor and 1 sale.” [...] [...] GrokDotCom: The Battle Between Search Engine Optimization and Conversion: Who Wins? “The real problem lies in the fact that most companies will consider optimization of their web site a failure if their traffic decreases or their search engine rankings drop. You can tell a lot about a company my the metrics they prize. If ranking is more important than sales; then we are dealing with an Ego issue. I mean would you rather have a #1 ranking, 100,000 visitors and zero sales or would you rather have 1 visitor and 1 sale.” [...]

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