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FutureNow Post
Friday, Mar. 16, 2007 at 11:45 am

Blog Buzz: Google Anonymizes Search (+ more)

By Robert Gorell
March 16th, 2007

Lest Google be overshadowed by their own hype, especially in the wake of Viacom’s ONE BIEEELLION DOLLAR lawsuit against them (it seems almost flattering to be sued for that much, doesn’t it?), Danny Sullivan reports on that:

Google has announced that it will now anonymize the server log data that it collects after 18 to 24 months, as a way to better protect the privacy of its users. Until now, Google has retained server log data in its original form indefinitely, which made it possible for anyone with access to those logs — such as government agencies possibly gaining them through legal processes — to potentially track queries back to users.

Sullivan goes on to explain the nuts and bolts of what it takes to make search queries private, including places outside of the search engine where your data is cashed. This is huge news for you civil libertarians out there–and must-read research for the Google haters–so please do check out Sullivan’s wonderfully detailed post.

You’ll find this story and much more in the archives of our new online radio show, Blog Buzz, where we chronicle the day’s top stories from Today.FutureNowInc.Com. To listen to Blog Buzz live, tune into WebmasterRadio.FM weekdays at 4:55pm EST.

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Comments (2)

  1. Google is doing the right thing by making the name sources unavailable. We all say and do things we later wish we had not done. The content issue is a tough one. Take Bong Hits for Jesus in the news now. The Supreme Court takes it up tomorrow.

  2. Retaining personally identifiable search data for 18 to 24 months is still too long. And they haven’t addressed Gmail/chat/other data retention.

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