Your company makes mistakes.
Your company’s mistakes affect your customers.
What do you do about those mistakes? Do you puff your chest and act like nothing is wrong?
Do you try to ‘spin’ your way out of it.
Stop wasting your time, you are only digging yourself a grave in the graveyard of irrelevant companies and poorly perceived brands.
Instead, try being transparent.
Our friends over at Bazaarvoice have a great post about the recent JetBlue snafu.
The jetBlue situation illustrates the fundamental truth that customers want to know that a company cares about them, listens to their feedback, and takes action to address issues. Read the entire post
In today’s lightening speed word of mouth world, honesty is the best policy.
What are you doing about your goofs? Are you facing them with honesty and transparency? Or are you running for the border?