Comments on: How Transparent is Your Business?

By: Genetic

Genetic — Fri, 16 Oct 2009 16:55:02 +0000

I had receive a new knowledge in your article.

Thank you very much.

By: ThongJsn

ThongJsn — Mon, 12 Oct 2009 08:57:55 +0000

I agree with idea. And hope that it will be useful in the days ahead.

By: Nishi Viswanathan

Nishi Viswanathan — Mon, 19 Mar 2007 03:30:03 +0000

I work for a Content Development company, Chillibreeze. We are based in India. Often, we get accolades from our clients, but at times, we do receive some criticism.

We have always been honest with our clients about what we can do and what we can’t. I guess the key is to underpromise and overdeliver.

Another important thing for small businesses like us is to be concerned about client issues and respond positively rather than go into denial.

By: Jeffrey Eisenberg

Jeffrey Eisenberg — Mon, 19 Mar 2007 01:02:22 +0000

I highly recommend Shel’s book. Do yourself a favor and get a copy.

By: Shel Horowitz, Ethical Marketing Expert

Shel Horowitz, Ethical Marketing Expert — Mon, 19 Mar 2007 00:04:39 +0000

Yes! Amen! the more open and honest a company is, the more that company is set up to survive and even thrive if there *is* a problem. Look at the quick recovery of Johnson & Johnson, who displayed incredible openness–as well as above-and-beyond concerns for their customers’ safety vs. their own short-term financials

Compare that with Ford, whose dismal performance cannot be helped by a series of ethics and safety scandals over the last 30 years or so, most notably serious safety issues that they chose not to address in either the Pinto or the Explorer.

I discuss this and many other examples in my award-winning sixth book, Principled Profit: Marketing That Puts People First, BTW. Meanwhile, I’m trying to create a business climate where honesty and transparency are the norm, through the Business Ethics Pledge (business-ethics-pledge.org)