- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -

How Transparent is Your Business?

Posted By Anthony Garcia On March 16, 2007 @ 3:53 am In Marketing 2.0 / Web 2.0,Word of Mouth | 6 Comments

transparent [1]Your company is not perfect.

Your company makes mistakes.

Your company’s mistakes affect your customers.

What do you do about those mistakes? Do you puff your chest and act like nothing is wrong?

Do you try to ‘spin’ your way out of it.

Stop wasting your time, you are only digging yourself a grave in the graveyard of irrelevant companies and poorly perceived brands.

Instead, try being transparent [2].

Our friends over at Bazaarvoice have a great post about the recent JetBlue snafu.

The jetBlue situation illustrates the fundamental truth that customers want to know that a company cares about them, listens to their feedback, and takes action to address issues. Read the entire post [3]

In today’s lightening speed word of mouth world, honesty is the best policy.

What are you doing about your goofs? Are you facing them with honesty and transparency? Or are you running for the border [4]?


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/03/16/how-transparent-is-your-business/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/Anthony/transparent.jpg

[2] transparent: http://www.grokdotcom.com/topics/transparency.htm

[3] Read the entire post: http://www.bazaarblog.com/2007/03/14/how-jetblue-is-turning-negative-word-of-mouth-into-positive/

[4] running for the border: http://www.time.com/time/nation/article/0,8599,1568264,00.html

Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.