Questions? (877) 643-7244
Visit Our Blog
Optimizing B2B-Demand Generation
By Bryan Eisenberg
March 16th, 2007
Are you a business-to-business (B2B) marketer fishing for leads? Chances are, you bait many of your online hooks with some sort of digital download.
This very page may have a hook with a nice PDF document dangling from it, waiting for some business fish to eyeball the banner, click, fill out the form, and finally hit “download now.”
Let’s scope some advertisers and see if we can’t learn some B2B optimization lessons…
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
More articles from Bryan Eisenberg
Loading
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
For More, Subscribe To Grok!
- Capterra: The Conference Sept 13-15, Wash., DC
- "Recession Marketing: From Pre-click to Post-click" (webinar) Sept 16, 12pm EDT / 9am PDT
- "Securing the Sale: Turn Your Site's Browsers Into Buyers" (webinar) Sept 17, 2pm EDT / 11am PDT
- Excellence and Innovation conference Sept 28-30, Orlando
- The SEM Conference
Sept 23-24, Oslo, Norway - eConsultancy Peer Summit Oct 8, New York City
- The Bolo Conference Oct 12-14, Scotsdale, AZ
- Google GAAC/WOAC annual meetings
Oct 13-16, Googleplex California - eMetrics Marketing Optimization Summit Oct 19-23, Wash., DC
March 18th, 2007
5:53 pm
Too bad your article is on clickz.com. The site is known for nudity in a sexual content. Why would a valid, good, professional business need to use clickz.com? Here is the information I have:
“http://clickz.com
This URL has been categorized as potentially unsafe and you may not want to continue.
Adult site that displays full or partial nudity in a sexual context. ”
I certainly don’t want to visit a site that is flagged as potentially unsafe! Who knows what malware I will get!?!
Why don’t you put your columns on your own website?
March 18th, 2007
7:43 pm
I’m not so picky about where I find good FREE information.
Thanks for the link Bryan.
March 19th, 2007
5:31 am
Where are the nakkit wimmen?
March 19th, 2007
5:43 am
What scares me about this whole situation is how an ISP’s filter can have such strict guidelines and why they are trusted as gospel. I have been writing for ClickZ for 6+ years. There has has never been any nudity or sexual content, unless website optimization and new media turn you on. Well maybe I shouldn’t ask…
March 22nd, 2007
9:20 am
[...] Bryan Eisenberg touched on just one aspect of B2B demand generation last week's Clickz column. [...]