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Friday, Mar. 16, 2007 at 4:08 am

Optimizing B2B-Demand Generation

By Bryan Eisenberg
March 16th, 2007

Are you a business-to-business (B2B) marketer fishing for leads? Chances are, you bait many of your online hooks with some sort of digital download.

This very page may have a hook with a nice PDF document dangling from it, waiting for some business fish to eyeball the banner, click, fill out the form, and finally hit “download now.”

Let’s scope some advertisers and see if we can’t learn some B2B optimization lessons…

Continue reading my column on ClickZ…

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Comments (5)

  1. Too bad your article is on clickz.com. The site is known for nudity in a sexual content. Why would a valid, good, professional business need to use clickz.com? Here is the information I have:

    “http://clickz.com

    This URL has been categorized as potentially unsafe and you may not want to continue.

    Adult site that displays full or partial nudity in a sexual context. ”

    I certainly don’t want to visit a site that is flagged as potentially unsafe! Who knows what malware I will get!?!

    Why don’t you put your columns on your own website?

  2. I’m not so picky about where I find good FREE information.

    Thanks for the link Bryan.

  3. Where are the nakkit wimmen?

  4. What scares me about this whole situation is how an ISP’s filter can have such strict guidelines and why they are trusted as gospel. I have been writing for ClickZ for 6+ years. There has has never been any nudity or sexual content, unless website optimization and new media turn you on. Well maybe I shouldn’t ask…

  5. [...] Bryan Eisenberg touched on just one aspect of B2B demand generation last week's Clickz column. [...]

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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