- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -

Optimizing B2B-Demand Generation

Posted By Bryan Eisenberg On March 16, 2007 @ 4:08 am In A/B Testing,Call to Action,Landing Page Optimization,Persuasive Design,ROI Marketing | 5 Comments

Are you a business-to-business (B2B) marketer fishing for leads? Chances are, you bait many of your online hooks with some sort of digital download.

This very page may have a hook with a nice PDF document dangling from it, waiting for some business fish to eyeball the banner, click, fill out the form, and finally hit “download now.”

Let’s scope some advertisers and see if we can’t learn some B2B optimization lessons…

Continue reading my column on ClickZ… [1]


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/03/16/optimizing-b2b-demand-generation/

URLs in this post:

[1] Continue reading my column on ClickZ…: http://www.clickz.com/showPage.html?page=3625240

Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.