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Optimizing B2B-Demand Generation
Posted By Bryan Eisenberg On March 16, 2007 @ 4:08 am In A/B Testing,Call to Action,Landing Page Optimization,Persuasive Design,ROI Marketing | 5 Comments
Are you a business-to-business (B2B) marketer fishing for leads? Chances are, you bait many of your online hooks with some sort of digital download.
This very page may have a hook with a nice PDF document dangling from it, waiting for some business fish to eyeball the banner, click, fill out the form, and finally hit “download now.”
Let’s scope some advertisers and see if we can’t learn some B2B optimization lessons…
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