Comments on: Have You Flushed $3K Per Web Page Down The Drain? http://www.grokdotcom.com/2007/03/19/have-you-flushed-3k-per-web-page-down-the-drain/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 11:07:09 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Russell Rockefeller http://www.grokdotcom.com/2007/03/19/have-you-flushed-3k-per-web-page-down-the-drain/comment-page-1/#comment-34235 Russell Rockefeller Mon, 16 Apr 2007 06:09:45 +0000 http://www.grokdotcom.com/2007/03/19/have-you-flushed-3k-per-web-page-down-the-drain/#comment-34235 Only $3000? Gee you got a deal. $3000 would pay for any one of the following required aspects of promoting a web site. Approximately 1000 Google clicks under a popular keyword, 5 pages worth of SEO, a website designed by template tuning or mosntertemplate.com, 100 leads from a lead gen company, one targeted cpm email campaign to a coregistration database, 25% of the average monthly salary for a serious web advertising expert or 10% of the average monthly salary for a really serious web advertising expert. "Sean Carton does a great back-of-the-envelope calculation of $3,000 to create a web page in his ClickZ column: How Much Does A Web Page Cost? I don't disagree with Sean about the absolute costs. Different companies may use a different mix of people so any given page may cost more or less. His point, that it's more expensive than you think is a good one. Plus you probably now need to pay for traffic to that page; that isn't cheap either and traffic is getting more expensive all the time." Only $3000? Gee you got a deal. $3000 would pay for any one of the following required aspects of promoting a web site. Approximately 1000 Google clicks under a popular keyword, 5 pages worth of SEO, a website designed by template tuning or mosntertemplate.com, 100 leads from a lead gen company, one targeted cpm email campaign to a coregistration database, 25% of the average monthly salary for a serious web advertising expert or 10% of the average monthly salary for a really serious web advertising expert.

“Sean Carton does a great back-of-the-envelope calculation of $3,000 to create a web page in his ClickZ column: How Much Does A Web Page Cost?

I don’t disagree with Sean about the absolute costs. Different companies may use a different mix of people so any given page may cost more or less. His point, that it’s more expensive than you think is a good one. Plus you probably now need to pay for traffic to that page; that isn’t cheap either and traffic is getting more expensive all the time.”

]]> By: The Commerce360 Blog http://www.grokdotcom.com/2007/03/19/have-you-flushed-3k-per-web-page-down-the-drain/comment-page-1/#comment-16762 The Commerce360 Blog Tue, 20 Mar 2007 15:31:19 +0000 http://www.grokdotcom.com/2007/03/19/have-you-flushed-3k-per-web-page-down-the-drain/#comment-16762 <strong>What's your net net ROI or ROAS?...</strong> As usual, Jeffrey Eisenberg got me thinking. He was commenting on an interesting post about the cost (and intellectual ingredients) of developing a single landing page, and offered some ideas about indirect costs associated with that page (analysis, te... What’s your net net ROI or ROAS?…

As usual, Jeffrey Eisenberg got me thinking. He was commenting on an interesting post about the cost (and intellectual ingredients) of developing a single landing page, and offered some ideas about indirect costs associated with that page (analysis, te…

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