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Why Does Every B2B Lead Site Want me to Submit?

Posted By Bryan Eisenberg On March 19, 2007 @ 4:51 am In Landing Page Optimization,Persuasive Design,Persuasive Online Copywriting | 19 Comments

Submit (v) – 1. refer for judgment or consideration 2. yield to the control of another 3. submit or yield to another’s wish or opinion

When your prospects have filled out your form and are all excited about getting in touch with you, what message do you want to send as they get ready to click the button and send you their contact information?

I visited one website where I noticed five B2B advertisers. I checked each of their forms and snagged their send buttons. Here they are in no particular order:
1. cta_lead_form1.jpg

2. cta_lead_form_2.jpg

3. cta_lead_form_3.jpg

4. cta_lead_form_4.jpg

5. cta_lead_form_5.jpg

Which one would you prefer to click?

PS. Would this one tempt you?
cta6.jpg


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