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Tuesday, Mar. 20, 2007 at 7:01 am

How To Profit From Local Information

By Jeffrey Eisenberg
March 20th, 2007

Greg Sterling’s blog Screenwerk offers “Fundamental Questions About Local“. It’s worthwhile reading if you are interested in the economics of building local content.

My favorite line in his post is where he introduces me to the phrase “feature Factories” in one of his conclusions:

Eventually some of the big media companies, online incumbents and traditional publishers are likely to. But much of the money in the near term may be from “liquidity events,” as many of the startups (”feature factories”) are acquired by the incumbents’ and traditional media players’ M&A groups.

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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