Greg Sterling’s blog Screenwerk offers “Fundamental Questions About Local“. It’s worthwhile reading if you are interested in the economics of building local content.

My favorite line in his post is where he introduces me to the phrase “feature Factories” in one of his conclusions:

Eventually some of the big media companies, online incumbents and traditional publishers are likely to. But much of the money in the near term may be from “liquidity events,” as many of the startups (”feature factories”) are acquired by the incumbents’ and traditional media players’ M&A groups.