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Tuesday, Mar. 20, 2007 at 7:21 am

How to Rank in Google Blog Search

By Bryan Eisenberg
March 20th, 2007

Google Blog Search Looks for RelevanceAccording to the Google Operating System blog, unlike most blog search engines, Google Blog Search ranks the results by relevancy. According to a new patent Google uses indicators to reflect the quality of a blog or of a blog post.

To rank the search results, Google combines a quality score obtained by mixing those signals with a relevance score (IR score) that depends on the query. “The IR score may be determined based on the number of occurrences of the search terms in the document. The IR score may be determined based on where the search terms occur within the document (e.g., title, content, etc.) or characteristics of the search terms (e.g., font, size, color, etc.). A search term may be weighted differently from another search term when multiple search terms are present. The proximity of the search terms when multiple search terms are present may influence the IR score.” (the quote was slightly altered for clarity)

Google Operating System outlines the positive and negative systems Google blog search uses. However, to summarize, focus on providing your readers with high quality, relevant content and a great experience that, obviously, isn’t done by an automated bot.

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Comments (5)

  1. [...] recently wrote about Google's Blog Search patent application on how to rank results by relevancy. If Google can use Google Reader and Gmail data to rank blog [...]

  2. According to blog http://mynull.blogspot.com now very popular method to arrange search results it is using of community. Now we have StumbleUpon. And I think it will be more and more popular in the future.

  3. Whenever I write content for my blogs I never focus on placing a whole bunch of search terms in the text of having a word written x amount of times…I always try to write in a natural manner, giving as much information as possible..and from there I let Google do with it what it may. This way of writing for my blogs has worked the best for me so far and its alot easier than trying to figure out a multi-billion dollar company’s blog search algorithm.

  4. Hello all. I would like to recommend a free SEO tool to exchange links – ForOzik.com. I started to use it and the results are very well.

  5. Whenever I write content for my blogs I never focus on placing a whole bunch of search terms in the text of having a word written x amount of times…I always try to write in a natural manner, giving as much information as possible..and from there I let Google do with it what it may. This way of writing for my blogs has worked the best for me so far and its alot easier than trying to figure out a multi-billion dollar company’s blog search algorithm.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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