Comments on: Thick Heads, PPC, B2B Demand Generation, and Converting Visitors http://www.grokdotcom.com/2007/03/22/thick-heads-ppc-b2b-demand-generation-and-persuasion-architecture/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 03:54:04 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Ecommerce Adviser http://www.grokdotcom.com/2007/03/22/thick-heads-ppc-b2b-demand-generation-and-persuasion-architecture/comment-page-1/#comment-1182385 Ecommerce Adviser Wed, 05 Aug 2009 15:10:03 +0000 http://www.grokdotcom.com/2007/03/22/thick-heads-ppc-b2b-demand-generation-and-persuasion-architecture/#comment-1182385 I would tend to agree with what has been said and think that the product managers have a key role to play here. I have done some considerable research around this area when working in a b2b environment and am currently preparing my results for a more academic style presentation. The problem with most of the guides and best practise whitepapers out there is that they are too general and miss the mark totally because b2b is so different to b2c. Where as most b2c marketplaces and ppc campaigns can follow a guide and capture their customers with the same net every single b2b environment is totally different and what works for one will fail for another. Thanks for the insight I would tend to agree with what has been said and think that the product managers have a key role to play here. I have done some considerable research around this area when working in a b2b environment and am currently preparing my results for a more academic style presentation.

The problem with most of the guides and best practise whitepapers out there is that they are too general and miss the mark totally because b2b is so different to b2c. Where as most b2c marketplaces and ppc campaigns can follow a guide and capture their customers with the same net every single b2b environment is totally different and what works for one will fail for another.

Thanks for the insight

]]> By: Jon Miller http://www.grokdotcom.com/2007/03/22/thick-heads-ppc-b2b-demand-generation-and-persuasion-architecture/comment-page-1/#comment-22243 Jon Miller Thu, 29 Mar 2007 01:57:37 +0000 http://www.grokdotcom.com/2007/03/22/thick-heads-ppc-b2b-demand-generation-and-persuasion-architecture/#comment-22243 I am and always have been a fan of FutureNow and Persuasion Architecture. I certainly would never lump what you do into the category of a simple PPC agency. The main point I was trying to make in my article is that much of the value sold by PPC agencies -- such as bidding and measurement -- is done better by technology. There will always be a place for conversion experts such as yourselves to complement a technology solution to help an advertiser get the maximum value for their spending. Thanks for I am and always have been a fan of FutureNow and Persuasion Architecture. I certainly would never lump what you do into the category of a simple PPC agency. The main point I was trying to make in my article is that much of the value sold by PPC agencies — such as bidding and measurement — is done better by technology. There will always be a place for conversion experts such as yourselves to complement a technology solution to help an advertiser get the maximum value for their spending.

Thanks for

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