Hey, there are only so many president posts open. But according to Yahoo!, copywriter is one of 2007′s hottest professions. Thanks to Tom Chandler at the Copywriter Underground for picking up on this, by the way. If you’re a copywriter and not reading Tom Chandler, you are seriously missing out. Tom points out that a lot of copywriting money is in offline copywriting. But I’m here to tell ya, there is A LOT of money to be made in online copywriting and that trend is only going to continue upward.
Check out this juicy tidbit Tom pulled from the report:
In fact, in a survey by our company, 60 percent of advertising and marketing executives who plan to hire new employees said they’ll be adding copywriters. Due to this increased demand, average starting salaries for senior copywriters will rise 6 percent in 2007 to $63,000 to $92,500 annually. Versatile writers with experience developing content for both print and online projects are especially valued and may earn even greater pay. Copywriters who specialize in a particular industry, such as pharmaceuticals, are in particularly strong demand.
At Future Now, we’re constantly asked for recommendations for good online copywriters. We have a small stable of copywriters we work with on a regular basis. In fact, because of the demand and our inability to find really good online copywriters, we created the Persuasive Online Copywriting course.
Whether you are a professional copywriter or are simply responsible for writing copy, you probably struggle with these same issues:
- “How is online copywriting different from offline copywriting?” There is a difference; online copywriting can be much more powerful if you know how to strategically link and write for the Web in ways that match how people actually read online.
- “How can I write effective headlines and banner ads?” We’ll show you ways to come up with ideas based on your customers’ unique needs and motivations.
- “How can I create more effective landing pages?” We’ll show you ways to create landing pages with relevant messages that answer your visitors’ questions.
- “How can I create a consistent voice for our online communications?” We’ll talk about ways to better understand your company’s “personality” and how to convey that in your copy.