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WordTracker’s Mike Mindel with Perry Marshall

Posted By Bryan Eisenberg On March 23, 2007 @ 5:27 am In Persuasive Online Copywriting,Research,Search Engine Marketing | 4 Comments

Mike Mindel was recently interviewed by Perry Marshall. You can listen to the interview on the WordTracker blog [1] or download it to your iPod [2] for future listening. In this interview, they cover a broad range of topics including:

  • Why are keywords important?
  • How to mine under-rated keyword gems in the hyper-competitive Pay-Per-Click marketing space.
  • How Wordtracker generates their keyword data: Where it comes from and how to use it.
  • How to identify fast-moving opportunities using keyword trends.
  • What competition indicators like KEI mean – and what they don’t mean – when you’re researching keywords.
  • How to measure keyword competition. What do “allintitle,” “allinanchor,” “intitle” and “inanchor” mean and why should you care?
  • How to take advantage of the Long Tail.
  • A brief history of Wordtracker and the early days.

I hope you enjoy listening to it [1]. I’ll take this opportunity to thank Mike for taking the time out to read Waiting for Your Cat to Bark? [3] that he mentions during the interview.


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URL to article: http://www.grokdotcom.com/2007/03/23/wordtrackers-mike-mindel-with-perry-marshall/

URLs in this post:

[1] WordTracker blog: http://www.wordtracker.com/articles/index.php/blog/perry_marshall_interviews_wordtracker_co_founder_mike_mindel/

[2] download it to your iPod: http://www.fileden.com/files/2007/3/16/893647/Perry%20Marshall%20interviews%20Wordtracker%20co-founder%20Mike%20Mindel.mp3

[3] Waiting for Your Cat to Bark?: http://www.amazon.com/gp/product/0785218971/

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