Comments on: How to Measure Your We We

By: Local Advertising

Local Advertising — Sun, 04 Oct 2009 10:47:49 +0000

This tool is a fabulous resource, thanks so much for pointing it out. This is a open secret of advertising I learned long ago and always try and instill it in our clients. As the conventional wisdom states, ‘The most beautiful sound to anyone’s ear, is the sound of their own name’ and to us this is just an extension of that adage. Inclusion, and most effectively friendly and familiar inclusion never fails to get results, even if only as a positive brand impression. Thanks again – right into the bookmark bar!

By: Nobody wants to read your sh**! | FutureNow's GrokDotCom / Marketing Optimization Blog

Mon, 21 Sep 2009 16:05:40 +0000

[...] you understand that, you can move away from we-we copy in order to focus on providing visitors [...]

By: Peter Mann

Peter Mann — Fri, 04 Sep 2009 09:53:10 +0000

Yes – and if you’ve got things like your company name / address and similar details in a lawyer line, delete them before you do the we-we test as they will count against you, but have nothing to do with the point of the exercise.

By: Wendy Silk Screening

Wendy Silk Screening — Fri, 04 Sep 2009 09:34:38 +0000

That is a great tool but I am not quite sure as how to use it does one place keywords in the below list under the URL,

By: Peter Mann

Peter Mann — Tue, 25 Aug 2009 12:13:51 +0000

I know this sounds like boasting, but I’ve made further improvements to my website, http://www.buzzassociates.co.uk – as always to make it a better site.

In doing so I’ve improved it’s we-we score from 68 / 32 (see above) to 72 / 28 (all measured without contact details).

The ’speak about customers’ content has also improved from two to three.

I look at my site – and those of my competitors – several times a week and ask ‘can I make it better?’. Thinking ‘we-we’ (as well as ‘is my proposition clear enough’ etc) is a great way to concentrate the mind.

By: Peter Mann

Peter Mann — Fri, 14 Aug 2009 16:58:52 +0000

I’ve been beavering away on my site – http://www.buzzassociates.co.uk – to improve its we-we score, my objective being to turn round the original 33 / 66 ‘against’. As of 31 July 2009, I’d got to 50 / 50 (see above).

Having a spare afternoon today, I worked in stages, first to 53 / 47 ‘in favour’ then 57, 59, 61, 62, 63, 64, 66, 67.5 and, finally, 68 / 32 (all measured without contact details). Objective achieved!

But should I leave it at that? And while I may now ’speak about my customers two times as often as I speak about myself’, have I made the copy too sweet and sickly? Comments to peter@buzzassociates.co.uk please.

By: Tom Jones

Tom Jones — Sat, 08 Aug 2009 15:05:22 +0000

I just tested my home page at http://www.leisuretimervok.com with the wewe customer focused tool and was surprised how low it is rated… but I’ve learned a good lesson when we did the test.

Thank you for sharing this tool. We’ll try to do better.

Tom Jones
Internet Sales Manager

By: Peter Mann

Peter Mann — Fri, 31 Jul 2009 08:05:51 +0000

Interesting tool – first time I tried it I got a score of 33 / 66 ‘against’ the site.

Then I took the name / address/ e-mail / lawyer line stuff out (which reduced the number of time Buzz Associates was mentioned from 15 to which changed the score to 41 / 58 ‘ against’ the site.

Then… I changed three ‘we’ to ‘you’ which improved things to 50 /50 (again without the address details).

Time will tell if that’s enough – and I agree with Bryan Eisenberg’s comments about the way ‘we’ and ‘you’ are used can make a huge difference. Hopefully, I have that right at least!

By: Sara

Sara — Tue, 28 Jul 2009 12:41:36 +0000

This is an incredible tool and one I will definitely use. Thank you!

By: ¤ 10 étapes pour optimiser votre site et vos landing pages | Marketing On The Beach

Thu, 28 May 2009 00:33:32 +0000

[...] auto-centré ou tourné vers le client. Vous pouvez aussi lire notre texte pour mieux comprendre comment mesurer votre we-we. J’ai eu beaucoup de témoignages de gens m’expliquant avoir améliorer leur taux de [...]

By: Optimizing Website & Landing Page Copy - A 10 Step Process | FutureNow's GrokDotCom / Marketing Optimization Blog

Tue, 26 May 2009 11:42:39 +0000

[...] self-centered vs. customer-focused your copy is. You can also read our post to better understand how to measure your we-we. I’ve had many people tell me that they boosted their conversion rate by improving their we [...]

By: Mel Farquar

Mel Farquar — Tue, 28 Oct 2008 10:57:56 +0000

A fanatstic title and an even more fantastic tool! Thanks!

These are the Customer Focus Calculator results:

For the url: http://www.mycarquotes.co.uk

Your Customer Focus Rate: 60.00%
You have 9 instances of customer-focused words.

Your Self Focus Rate: 40.00%
You have 6 instances of self-focused words.
You have 0 instances of the Company Name.

You speak about yourself almost as often as you speak about your customers.
Might you improve that?

Original length of Page (including all HTML)= 13,885 bytes
Content length after stripping HTML = 1,990 bytes
Total word count: 223

By: Ford

Ford — Tue, 17 Jun 2008 09:46:56 +0000

Great tool guys thanks for the heads up

we have a customer focus of 60%
and self focus of 40%

http://www.jennings-ford.co.uk

we definately need to get something sorted.

Cheers for the tool

By: Igor Polyakov

Igor Polyakov — Thu, 06 Mar 2008 17:16:23 +0000

Great tool!

And it my blog on outsourcing has great results:
For the url: http://ipolyakov.blogspot.com

Your Customer Focus Rate: 75.29%
You have 195 instances of customer-focused words.

Your Self Focus Rate: 24.71%
You have 42 instances of self-focused words.
You have 22 instances of the Company Name.

You speak about your customers approximately 0,003 times as often as you speak about yourself.
Excellent!

Original length of Page (including all HTML)= 81,210 bytes
Content length after stripping HTML = 42,876 bytes
Total word count: 5,036

By: Ladies Scarves

Ladies Scarves — Thu, 20 Dec 2007 22:55:34 +0000

Its great tool. I have already changed few pages of my website after using this tool. Its eye opener.

By: "You Ain't All That!" — A Marketing Copy Autopsy

"You Ain't All That!" — A Marketing Copy Autopsy — Wed, 12 Sep 2007 14:24:13 +0000

[...] Most companies have to find a way to clarify their message before they can worry about differentiating themselves through emotion. If not, they end up sleepwalking through the dark woods of inflated adjectives, jargon, and "We-We" copy. [...]

By: HomeMedia Professionals

HomeMedia Professionals — Mon, 16 Jul 2007 03:21:25 +0000

Here is our score, i think it is fair since the site is search optimized. But looks like we havent forgot our customers.

Thanks this is very nice script / service

For the url: http://www.homemediapros.com

Your Customer Focus Rate: 48.98%
You have 24 instances of customer-focused words.

Your Self Focus Rate: 51.02%
You have 23 instances of self-focused words.
You have 2 instances of the Company Name.

You speak about yourself almost as often as you speak about your customers.
Might you improve that?

Original length of Page (including all HTML)= 17,344 bytes
Content length after stripping HTML = 5,735 bytes
Total word count: 646

By: Roy McClean

Roy McClean — Thu, 03 May 2007 14:26:41 +0000

Thanks. A great tool.

—————————

These are the Customer Focus Calculator results:

For the url: http://www.customfitonline.com

Your Customer Focus Rate: 66.67%
You have 20 instances of customer-focused words.

Your Self Focus Rate: 33.33%
You have 10 instances of self-focused words.
You have 0 instances of the Company Name.

You speak about your customers approximately 0,002 times as often as you speak about yourself.
Excellent!

Original length of Page (including all HTML)= 19,000 bytes
Content length after stripping HTML = 3,248 bytes
Total word count: 368

By: Believe What I Do, Not What I Say » Conversion Rate Marketing Blog — GrokDotCom by Future Now, Inc

Mon, 09 Apr 2007 22:35:28 +0000

[...] …blah, blah, blah! They can't seriously believe a single WSJ reader cares about Direct Connect Architecture or DDR2 memory, can they? Remember when you talk the talk, you may want to walk the walk. If you're looking for a helpful tool to do just that- don't forget to run your ad copy through our We-We Monitor. Technorati Tags: advertising, Copywriting, marketing [...]

By: Bryan Eisenberg

Bryan Eisenberg — Fri, 06 Apr 2007 07:29:32 +0000

Of course. We do know a little something about how to do proper testing after doing it for almost 10 years now. I know most people think it is rocket science, so our Chief Thinking Officer used to work as an astrophysicist at NASA. You can check his whitepaper on the subject as one of the seven resources at http://www.grokdotcom.com/googlewebsiteoptimizer . Paul would you be up to testing it on your site? Any one else want to try?

By: Paul

Paul — Fri, 06 Apr 2007 07:14:49 +0000

OK, so did you get to test “we we” samples vs “you you” samples holding all other things equal (same copy, same copywriter, etc)? Can you attribute improvements in CR to changing this particular aspect of your copies? (I do understand that nothing will help a bad copy, that tools can be manipulated, and that it’s not a space shuttle launch).

By: Bryan Eisenberg

Bryan Eisenberg — Thu, 05 Apr 2007 23:58:32 +0000

Paul the calculator is a quick diagnostic tool and just like any diagnostic tool it can be fooled and manipulated. It was never meant to be scientifically accurate. You can write WE copy with tone that is inclusive and that works well; and YOU copy that is accusatory and that works poorly. However, over many years of testing before and after copy, our copywriters have found it useful as a tool to help them in improving conversion rates.

By: Paul

Paul — Thu, 05 Apr 2007 23:00:00 +0000

On the intuitive level it makes a lot of sense. It has been used for centuries and that’s what any professional copywriter will tell you anyway. But let’s play devil’s advocate. I say that your “YOU YOU” is annoying, intrusive, familiar, and pushy. Do you have any stats to back your claim that “WE WE” is better than “YOU YOU”?

By: Victoria Lakhtionova

Victoria Lakhtionova — Mon, 02 Apr 2007 15:41:17 +0000

These are the Customer Focus Calculator results:

For the url: http://hirerussians.com

Your Customer Focus Rate: 53.85%
You have 14 instances of customer-focused words.

Your Self Focus Rate: 46.15%
You have 12 instances of self-focused words.
You have 0 instances of the Company Name.

You speak about yourself almost as often as you speak about your customers.
Might you improve that?

Original length of Page (including all HTML)= 17,195 bytes
Content length after stripping HTML = 4,115 bytes
Total word count: 377

By: Victoria

Victoria — Sun, 01 Apr 2007 18:41:57 +0000

Your Customer Focus Rate: 63.16%
You have 12 instances of customer-focused words.
Your Self Focus Rate: 36.84%
You have 7 instances of self-focused words.
You have 0 instances of the Company Name.
You speak about your customers approximately 0,002 times as often as you speak about yourself.
Excellent!
Original length of Page (including all HTML)= 16,606 bytes
Content length after stripping HTML = 5,455 bytes
Total word count: 423