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Monday, Mar. 26, 2007 at 3:57 pm

Bryan Eisenberg on Persuasion & Customer Focus

By Robert Gorell
March 26th, 2007

Search Engine Watch‘s Eric Enge recently interviewed our own Bryan Eisenberg about how we use Persuasion Architectureâ„¢ to plan, measure, and optimize the customer experience–online, offline, and across channels.

In the interview, Bryan talks about his past life as a social worker, founding Future Now when “accountable online marketing” was considered laughable, and how to speak to customers and online visitors on their own terms (the only terms they’ll accept).

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