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Bryan Eisenberg on Persuasion & Customer Focus

Posted By Robert Gorell On March 26, 2007 @ 3:57 pm In Interviews,Persuasion Architecture | No Comments

Search Engine Watch [1]‘s Eric Enge recently interviewed our own Bryan Eisenberg about how we use Persuasion Architectureâ„¢ to plan, measure, and optimize the customer experience [2]–online, offline, and across channels.

In the interview [2], Bryan talks about his past life as a social worker, founding Future Now when “accountable online marketing” was considered laughable, and how to speak to customers and online visitors on their own terms (the only terms they’ll accept).

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/03/26/bryan-eisenberg-on-persuasion-customer-focus/

URLs in this post:

[1] Search Engine Watch: http://blog.searchenginewatch.com/blog/070326-093415

[2] optimize the customer experience: http://www.stonetemple.com/articles/interview-bryan-eisenberg.shtml

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