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Monday, Mar. 26, 2007 at 1:08 pm

Tell the Truth: Have You Ever Read Email in Traffic?

By Mike Drew
March 26th, 2007

NYTimesThere was a good article in Sunday’s New York Times by Steve Lohr, called “Slow Down, Multitaskers, and Don’t Read in Traffic”

“Confident multitaskers of the world, could I have your attention?

Think you can juggle phone calls, e-mail, instant messages and computer work to get more done in a time-starved world? Read on, preferably shutting out the cacophony of digital devices for a while.

Several research reports, both recently published and not yet published, provide evidence of the limits of multitasking. The findings, according to neuroscientists, psychologists and management professors, suggest that many people would be wise to curb their multitasking behavior when working in an office, studying or driving a car.” read the article (registration required)

Attention fellow “CrackBerry” addicts: The first step to recovery is admitting you have a problem. ;)

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Comments (2)

  1. Here’s the rest of the steps in recovering from CrackBerry Addicton!

    It’s a 13 Step Program!

  2. The world is complicated. You have to multi-task. If you don’t, your competitor beats you and you get left behind. It really is a sad world we’ve created where we can’t even have a day off or just sit in traffic without having to work and eat at the same time.

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Michael R. Drew, a veteran of the book industry, joined Executive Excellence in 1997 as Publicist and Special Sales Coordinator. In 1999, he moved to Bard Press, where he served as Publicity, Special Sales, and Events Coordinator. When Bard Press was sold, he became Marketing Director for Bard Press/Longstreet Press. As Marketing Director, Mike most recently worked for Entrepreneur Press, which is owned by the publisher of Entrepreneur Magazine. Owner of Promote A Book, Inc., Mike is a book marketing and promotion specialist. Mike can tell you just what all the marvelous benefits are that you will get from becoming the author of a bestselling book; selling a lot of books is just the beginning. He can also tell you about the four ways of reaching any of the bestseller lists. Mike has played a key role in creating 36 national bestsellers, including— The Makers Diet by Jordan Rubin (Silaom, 2004); spent 16 weeks on the New York Times bestseller list and hit the USA Today best sellers list Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth by Harv T. Eker (HarperBusiness, 2005); New York Times #1 Business Bestseller, USA Today Money Bestseller, Wall Street Journal #1 Business Bestseller, The New York Times Advice/How To List, USA Today Top 50 Bestseller List, Wall Street Journal Non-fiction List, and BusinessWeek Magazine Bestseller.) The Little Book that Beats the Market by Joel Greenblatt (Wiley, 2005); hit The New York Times Advice/How To List, The New York Times Business List, the USA Today Top 150 Bestseller List, the USA Today Money List, The Wall Street Journal Non-fiction List, and The Wall Street Journal Business List, and BusinessWeek Bestsellers List.) The Millionaire Maker’s Guide to Wealth Cycle Investing by Loral Lengemeier (McGraw-Hill, 2006); hit The New YorkTimes, Wall Street Journal, and USA Today bestseller lists two weeks in a row. The Millionaire Maker by Loral Lengemeier (McGraw-Hill, 2005); hit The New YorkTimes, Wall Street Journal, and USA Today bestseller lists two weeks in a row. Bag the Elephant: How to Win and Keep Big Customers by Steven M. Kaplan (Bard Press, 2005); hit the New York Times Advice/How to list, the New York Times Business list, the USA Today Top 150 bestseller list, the USA Today Money list, the Wall Street Journal Non-fiction and the Wall Street Journal business list, BusinessWeek Bestsellers list. Masters of Networking: Building Relationships for Your Pocketbook and Soul by Ivan R. Misner and Don Morgan (Bard Press, 2000); hit the New York Times and Wall Street Journal business bestseller lists. Mike won the PMA Benjamin Franklin Award for Excellence and Innovation in Marketing with this book, and broke the Guiness World Record for most book signings in more than one city on the same day, 56.

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