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Are Websites Just for ECommerce?

Posted By Michele Miller On March 28, 2007 @ 7:02 am In Multichannel Marketing,Offline Persuasion,Research | 3 Comments

storefront.jpeg [1]This past weekend, I had the pleasure of presenting a seminar on the topic of marketing to women, to the National Association of School Music Dealers [2]. During the segment on the importance of effective websites, a participant raised his hand. “We don’t have e-commerce on our website,” he said. “If we’re not selling online, is it really important to invest in a good website?”

I could have given several answers, but with limited time, I simply presented him with one statistic. According to a recent study [3] cited in eMarketer.com, 58% of broadband users who did research on a product made the purchase in a store.

Not surprisingly, the room became very quiet. I had just provided a wake-up call.

You may not be selling product online, but you’re definitely selling your brand. You’d better do a good job convincing me online that you’re my best choice; otherwise, you probably won’t see my face in front of your cash register.

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URL to article: http://www.grokdotcom.com/2007/03/28/are-websites-just-for-ecommerce/

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[1] Image: http://www.grokdotcom.com/wp-content/uploads/storefront.jpeg

[2] National Association of School Music Dealers: http://www.nasmd.com/index.shtml

[3] recent study: http://www.emarketer.com/Article.aspx?1004646

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