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Conversion Rate Optimization, Upside Down
Posted By Bryan Eisenberg On March 30, 2007 @ 12:47 am In Conversion Rates,Landing Page Optimization,ROI Marketing,Usability | 1 Comment
Most conversion rate optimizations efforts are focused on pages and elements (we’ve identified over 1,000 variables) but don’t focus on the entire persuasion scenario . That’s how people cheat themselves. Most organizations face structural issues that prevent them from recognizing or correcting the problems. They simply optimize blindly .
Perhaps if I explain the issue, this column will help some smart CEO or CMO get out of the bind…
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URL to article: http://www.grokdotcom.com/2007/03/30/conversion-rate-optimization-upside-down/
URLs in this post:
 Image: http://www.grokdotcom.com/wp-content/uploads/Bryan/0330Eisenberg1.gif
 focus on the : http://www.clickz.com/showPage.html?page=3588626
 optimize blindly: http://www.clickz.com/showPage.html?page=3623305
 Continue reading my column on ClickZ…: http://www.clickz.com/showPage.html?page=3625392
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