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Conversion Rate Optimization, Upside Down

Posted By Bryan Eisenberg On March 30, 2007 @ 12:47 am In Conversion Rates,Landing Page Optimization,ROI Marketing,Usability | 1 Comment

Heirarchy of Optimization [1] Way too many conversion rate optimization projects are coming up empty. Companies feel they work too hard for too little return.

Most conversion rate optimizations efforts are focused on pages and elements (we’ve identified over 1,000 variables) but don’t focus on the [2]entire persuasion scenario [2]. That’s how people cheat themselves. Most organizations face structural issues that prevent them from recognizing or correcting the problems. They simply optimize blindly [3].

Perhaps if I explain the issue, this column will help some smart CEO or CMO get out of the bind…

Continue reading my column on ClickZ… [4]


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URL to article: http://www.grokdotcom.com/2007/03/30/conversion-rate-optimization-upside-down/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/Bryan/0330Eisenberg1.gif

[2] focus on the : http://www.clickz.com/showPage.html?page=3588626

[3] optimize blindly: http://www.clickz.com/showPage.html?page=3623305

[4] Continue reading my column on ClickZ…: http://www.clickz.com/showPage.html?page=3625392

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