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Archive for March, 2007

FutureNow Post
Tuesday, Mar. 20, 2007 at 12:53 pm

For Our West Coast Friends…

March 20th, 2007

Over the past several months, many of you have asked (usually while lamenting our abundance of NYC and Austin happenings) when we’ll be doing an event on the the west coast. Your voices and emails have been heard.

If you’re in the Bay Area, or willing/able to make the trek, please join Future Now’s Bryan Eisenberg on Friday, March 30th for our Call to Action seminar. If you’ve ever wanted to learn secret formulas for improving online results, directly from the…

...continue to read "For Our West Coast Friends…"

FutureNow Post
Tuesday, Mar. 20, 2007 at 9:55 am

Coremetrics Client Summit 2007: Joe Davis Keynote

March 20th, 2007

Face of New MarketerLiveblogging from New Orleans… The keynote began with a review from a collection of movie clips, all related to how marketers used to reach customers in the past. The theme of conference is the change of the marketing landscape; the face of the new marketer.

Quick corporate update: Analytics firm Coremetrics now has over 1,000 clients, purchased IBM SurfAid last year, almost doubled its staff and introduced some significant value with new marketing applications and services.

Unsurprisingly, wood is the most common…

...continue to read "Coremetrics Client Summit 2007: Joe Davis Keynote"

FutureNow Post
Tuesday, Mar. 20, 2007 at 7:21 am

How to Rank in Google Blog Search

March 20th, 2007

Google Blog Search Looks for RelevanceAccording to the Google Operating System blog, unlike most blog search engines, Google Blog Search ranks the results by relevancy. According to a new patent Google uses indicators to reflect the quality of a blog or of a blog post.

To rank the search results, Google combines a quality score obtained by mixing those signals with a relevance score (IR score) that depends on the query. “The IR score may be determined based on the number of occurrences of the search terms…

...continue to read "How to Rank in Google Blog Search"

FutureNow Post
Tuesday, Mar. 20, 2007 at 7:01 am

How To Profit From Local Information

March 20th, 2007

Greg Sterling’s blog Screenwerk offers “Fundamental Questions About Local“. It’s worthwhile reading if you are interested in the economics of building local content.

My favorite line in his post is where he introduces me to the phrase “feature Factories” in one of his conclusions:

Eventually some of the big media companies, online incumbents and traditional publishers are likely to. But much of the money in the near term may be from “liquidity events,” as many of the startups (”feature factories”) are acquired…

...continue to read "How To Profit From Local Information"

FutureNow Post
Tuesday, Mar. 20, 2007 at 5:16 am

What Have You Done With Your Font Lately?

March 20th, 2007

quillIt isn’t often we have found that choice in font face has an impact on conversion, but it does happen. Choice of font face is another non-verbal design communications choice; like color, size, or proximity. Over at Usability News, a free web newsletter that’s produced by the Software Usability Research Laboratory (SURL), they’ve just completed a study on The Effect of Typeface on the Perception of Email.

The results from this study suggest there is a relationship between typeface selection and…

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FutureNow Post
Monday, Mar. 19, 2007 at 7:55 am

Have You Flushed $3K Per Web Page Down The Drain?

March 19th, 2007

Money flushing with no accountable marketingSean Carton does a great back-of-the-envelope calculation of $3,000 to create a web page in his ClickZ column: How Much Does A Web Page Cost?

I don’t disagree with Sean about the absolute costs. Different companies may use a different mix of people so any given page may cost more or less. His point, that it’s more expensive than you think is a good one. Plus you probably now need to pay for traffic to that page; that isn’t cheap either…

...continue to read "Have You Flushed $3K Per Web Page Down The Drain?"

FutureNow Post
Monday, Mar. 19, 2007 at 4:51 am

Why Does Every B2B Lead Site Want me to Submit?

March 19th, 2007

Submit (v) – 1. refer for judgment or consideration 2. yield to the control of another 3. submit or yield to another’s wish or opinion

When your prospects have filled out your form and are all excited about getting in touch with you, what message do you want to send as they get ready to click the button and send you their contact information?

I visited one website where I noticed five B2B advertisers. I checked each of their forms and snagged…

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FutureNow Post
Friday, Mar. 16, 2007 at 3:42 pm

Do Great Minds Blog Alike?

March 16th, 2007

On Wednesday, Bryan Eisenberg asked a very important question about the nature of blogging: “What Makes You Comment?

Before posting, Bryan scoured the Web, in search of a similar post but was unable to find one. Sure, there were plenty of posts about the value of commenting (notably by Chris Garrett, who Bryan links to in his piece), yet nobody had seemed to ask the fundamental question. Then, just one day later, we noticed that Steven J. Dubner, bestselling co-author of…

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FutureNow Post
Friday, Mar. 16, 2007 at 11:45 am

Blog Buzz: Google Anonymizes Search (+ more)

March 16th, 2007

Lest Google be overshadowed by their own hype, especially in the wake of Viacom’s ONE BIEEELLION DOLLAR lawsuit against them (it seems almost flattering to be sued for that much, doesn’t it?), Danny Sullivan reports on that:

Google has announced that it will now anonymize the server log data that it collects after 18 to 24 months, as a way to better protect the privacy of its users. Until now, Google has retained server log data in its original form indefinitely,…

...continue to read "Blog Buzz: Google Anonymizes Search (+ more)"

FutureNow Post
Friday, Mar. 16, 2007 at 4:08 am

Optimizing B2B-Demand Generation

March 16th, 2007

Are you a business-to-business (B2B) marketer fishing for leads? Chances are, you bait many of your online hooks with some sort of digital download.

This very page may have a hook with a nice PDF document dangling from it, waiting for some business fish to eyeball the banner, click, fill out the form, and finally hit “download now.”

Let’s scope some advertisers and see if we can’t learn some B2B optimization lessons…

Continue reading my column on ClickZ…

...continue to read "Optimizing B2B-Demand Generation"

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