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Archive for March, 2007

FutureNow Post
Friday, Mar. 16, 2007 at 3:53 am

How Transparent is Your Business?

March 16th, 2007

transparentYour company is not perfect.

Your company makes mistakes.

Your company’s mistakes affect your customers.

What do you do about those mistakes? Do you puff your chest and act like nothing is wrong?

Do you try to ‘spin’ your way out of it.

Stop wasting your time, you are only digging yourself a grave in the graveyard of irrelevant companies and poorly perceived brands.

Instead, try being transparent.

Our friends over at Bazaarvoice have a great post about the recent JetBlue snafu.

The jetBlue situation illustrates the fundamental…

...continue to read "How Transparent is Your Business?"

FutureNow Article
Thursday, Mar. 15, 2007

AIDAS: The Relevance of Satisfaction

March 15th, 2007

Many people who have never been formally trained in sales or marketing still have heard the acronym AIDA. E. K. Strong put it forth in his Journal of Applied Psychology article “Theories of Selling” in 1925. Alec Baldwin popularized it in the movie Glengarry Glen Ross.

AIDA is a basic sales framework that stands for: Attention (Awareness), Interest, Desire and Action. In our offices, we add an S to the acronym. For Satisfaction. If you fail to satisfy, all the other…

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FutureNow Post
Wednesday, Mar. 14, 2007 at 3:57 pm

In Defense of Big, Bad, Google ;)

March 14th, 2007

From the files of: When Passive Verbs Happen to Good People.

Recently, the WSJ (subscriber link) served up the ultimate in passive, poor me, whining. When Matt Cutts is getting quoted in the Journal, isn’t it possible we’ve gone just a bit too far? I mean, seriously, it’s a wonder the world managed to have a single entrepreneurial success story before Google debuted on the scene.

Even if traffic to Topix, which gets about 10 million visitors a month, dropped just 10%, that…

...continue to read "In Defense of Big, Bad, Google ;)"

FutureNow Post
Wednesday, Mar. 14, 2007 at 6:14 am

What Makes You Comment?

March 14th, 2007

commentOver the past couple weeks, Chris Garret has been reminding us the why commenting on blogs is good and why we should be doing it more often. For years, Future Now has studied what makes people buy or become a lead online. However, getting people to comment on a blog post, or even submit a review, is a different type of sale. Certainly, more people would like to understand it. We’ll cover submitting reviews in another post shortly. For now, though,…

...continue to read "What Makes You Comment?"

FutureNow Post
Wednesday, Mar. 14, 2007 at 4:06 am

Technology and the 2008 Presidential Campaign

March 14th, 2007

John Edwards twitters me nearly every day.

It’s not quite as provocative as it sounds. The John Edwards campaign is working hard to connect and start discussions with people through technology. Whoever is in charge of the Edwards online presidential campaign has a firm grip on the effect of social media and is workin’ it hard.

john_edwards.jpgVisit Edwards’ website and prepare to be amazed. On the home page, there’s a large section titled, “Connect With the Campaign,” which gives visitors a choice of…

...continue to read "Technology and the 2008 Presidential Campaign"

FutureNow Post
Tuesday, Mar. 13, 2007 at 1:32 pm

Wanna Be in My Knowledge Network?

March 13th, 2007

Blind leading the blindI’ve never used Yahoo! Answers but, then again, there’s a lot I don’t know. Yahoo! Answers Network is trying to make the answers we get “smarter.” The Yahoo! Search blog explains:

“But even with all that knowledge being shared, one of the biggest pieces of feedback we’ve gotten from our users is to make Answers “smarter”, enabling them to get even better answers to their questions and connect to the smart people they know in (and out of) Answers. Well today, we…

...continue to read "Wanna Be in My Knowledge Network?"

FutureNow Article
Tuesday, Mar. 13, 2007

The Battle Between Search Engine Optimization and Conversion: Who Wins?

March 13th, 2007

The Battle of SEO and ConversionMany companies have worked with Search Engine Optimization (SEO) firms or have hired in-house resources to perform Search Engine Optimization. They have improved their organic traffic and may even find themselves within the top results of the search engines for their primary keywords. They are concerned that if they make changes to their websites with intentions of improving their conversion rate, increasing sales or leads, that they will negatively affect their organic traffic and search engine rankings.This is a concern…

...continue to read "The Battle Between Search Engine Optimization and Conversion: Who Wins?"

FutureNow Post
Tuesday, Mar. 13, 2007 at 7:08 am Maps – Or New Ways To Confuse My Friends

March 13th, 2007

marked up map from blogThe blog shows some amazing new features for their local search product. You can actually draw and write on the map, marking it up so you can send it to friends. It’s worth a try. Actually, my friends know better than to take any directions from me, with a map or without.

...continue to read " Maps – Or New Ways To Confuse My Friends"

FutureNow Post
Monday, Mar. 12, 2007 at 4:38 pm

Grokcast: Interview with’s Pinny Gniwisch

March 12th, 2007 is known for for selling quality jewelry–the type of stuff that could save your relationship in the clutch. What’s more, though, is that is known for its innovation as an online B2C retailer that isn’t afraid to mix it up; on their blog, with Valentines Day street interviews on YouTube, with merchandise give-aways on Facebook and MySpace, or even by creating a dedicated blog just to help you sparkle like the stars.

“Mr. Cupid” himself, Pinny Gniwisch (aka Co-founder…

...continue to read "Grokcast: Interview with’s Pinny Gniwisch"

FutureNow Post
Monday, Mar. 12, 2007 at 10:52 am

The Human O/S: We Don’t Work The Same Way Computers Do

March 12th, 2007

Every marketer should be keeping up on discoveries in neuromarketing. After all, we’re just looking for entrance passes to the theater of the mind. We’ve written about some of the practical applications from these studies in our books. This one may not be immediately practical but it is fascinating.

Don’t miss the New York Times article that reports on a study where odors smelled during sleep can help people remember what they learned. Read: Study Uncovers Memory Aid: A Scent During…

...continue to read "The Human O/S: We Don’t Work The Same Way Computers Do"

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