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Should DoubleClick Fear Google?
John Batelle’s post More On GoogleClick: It Will Be Free, And Partners Worry says that:
“From a source who is in a position to know, news that Google’s DoubleClick competitor will be … free for all to use. Like Analytics. Think about that for a moment. How did Microsoft kill Netscape? Yup, made the browser free. How will Google try to own the entire ad serving biz? Make it free…..” read more
Google defintely wants into this space. In fact Google may even buy DoubleClick. Nevertheless, Google Analytics hasn’t killed the Web Analytic vendors because the value of Web Analytics isn’t in the application but what you do with it.
Are you a DoubleClick customer? Would you use Google’s competitive application if it was free?
About the author
Jeffrey is the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. Jeffrey is available as a professional speaker. You can friend him on Facebook or LinkedIn.
More articles from Jeffrey Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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