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FutureNow Post
Monday, Apr. 2, 2007 at 7:54 am

Should DoubleClick Fear Google?

By Jeffrey Eisenberg
April 2nd, 2007

John Batelle’s post More On GoogleClick: It Will Be Free, And Partners Worry says that:

“From a source who is in a position to know, news that Google’s DoubleClick competitor will be … free for all to use. Like Analytics. Think about that for a moment. How did Microsoft kill Netscape? Yup, made the browser free. How will Google try to own the entire ad serving biz? Make it free…..” read more

Google defintely wants into this space. In fact Google may even buy DoubleClick. Nevertheless, Google Analytics hasn’t killed the Web Analytic vendors because the value of Web Analytics isn’t in the application but what you do with it.

Are you a DoubleClick customer? Would you use Google’s competitive application if it was free?

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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