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Should DoubleClick Fear Google?
Posted By Jeffrey Eisenberg On April 2, 2007 @ 7:54 am In Advertising,Google | No Comments
John Batelle’s post More On GoogleClick: It Will Be Free, And Partners Worry  says that:
“From a source who is in a position to know, news that Google’s DoubleClick competitor  will be … free for all to use. Like Analytics . Think about that for a moment. How did Microsoft kill Netscape? Yup, made the browser free. How will Google try to own the entire ad serving biz? Make it free…..” read more 
Google defintely wants into this space. In fact Google may even buy DoubleClick . Nevertheless, Google Analytics hasn’t killed the Web Analytic vendors because the value of Web Analytics isn’t in the application but what you do with it.
Are you a DoubleClick customer? Would you use Google’s competitive application if it was free?
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2007/04/02/should-doubleclick-fear-google/
URLs in this post:
 More On GoogleClick: It Will Be Free, And Partners Worry: http://battellemedia.com/archives/003492.php
 DoubleClick competitor: http://battellemedia.com/archives/003487.php
 Analytics: http://www.google.com/analytics/
 Google may even buy DoubleClick: http://www.marketwatch.com/news/story/google-joins-race-buy-doubleclick/story.aspx?guid=%7B3933EF8A%2D165C%2D41C6%2D8C89%2D0F74F354AA68%7D
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