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Should DoubleClick Fear Google?

Posted By Jeffrey Eisenberg On April 2, 2007 @ 7:54 am In Advertising,Google | No Comments

John Batelle’s post More On GoogleClick: It Will Be Free, And Partners Worry [1] says that:

“From a source who is in a position to know, news that Google’s DoubleClick competitor [2] will be … free for all to use. Like Analytics [3]. Think about that for a moment. How did Microsoft kill Netscape? Yup, made the browser free. How will Google try to own the entire ad serving biz? Make it free…..” read more [1]

Google defintely wants into this space. In fact Google may even buy DoubleClick [4]. Nevertheless, Google Analytics hasn’t killed the Web Analytic vendors because the value of Web Analytics isn’t in the application but what you do with it.

Are you a DoubleClick customer? Would you use Google’s competitive application if it was free?


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/04/02/should-doubleclick-fear-google/

URLs in this post:

[1] More On GoogleClick: It Will Be Free, And Partners Worry: http://battellemedia.com/archives/003492.php

[2] DoubleClick competitor: http://battellemedia.com/archives/003487.php

[3] Analytics: http://www.google.com/analytics/

[4] Google may even buy DoubleClick: http://www.marketwatch.com/news/story/google-joins-race-buy-doubleclick/story.aspx?guid=%7B3933EF8A%2D165C%2D41C6%2D8C89%2D0F74F354AA68%7D

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