The Web Analytics Association (WAA) opens the door to the art & science of web analytics.

You will be primed and ready to absorb everything the Emetrics Summit has to offer.

Following its great success with the online courses given through the University of British Columbia and the WAA Training Day last October at Emetrics Summit in Washington D.C., the WAA is bringing four new half-day workshops to this year’s Emetrics Summit in San Francisco.

Morning:
Introduction to Web Analytics
or
Web Analytics for Site Optimization

Afternoon:
Online Marketing Campaign Measurement
or
Creating and Managing the Analytical Business Culture

Your instructors are people who’ve been doing web analytics for years; people who have been involved with the WAA from the beginning, and people who have helped numerous clients understand the fundamentals of tracking click-throughs, page views and revenues.

Today’s organizations know the importance of the Internet for supporting sales and marketing, facilitating orders and supplies across the value chain, and reinforcing the corporate brand and market position. To achieve truly productive results online, business managers need a solid grounding about the strategies and tactics that support web analytics.

Attend one or two of these workshops and be well positioned to get the most from the jam-packed Emetrics Summit that follows. Return to your workplace primed to put everything you’ll have learned into practice, immediately.

Click here to learn about pricing, dates and other registration information.