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Monday, Apr. 2, 2007 at 2:25 am

Web Analytics Association Training Day – May 6th, 2007

By Bryan Eisenberg
April 2nd, 2007

The Web Analytics Association (WAA) opens the door to the art & science of web analytics.

You will be primed and ready to absorb everything the Emetrics Summit has to offer.

Following its great success with the online courses given through the University of British Columbia and the WAA Training Day last October at Emetrics Summit in Washington D.C., the WAA is bringing four new half-day workshops to this year’s Emetrics Summit in San Francisco.

Introduction to Web Analytics
Web Analytics for Site Optimization

Online Marketing Campaign Measurement
Creating and Managing the Analytical Business Culture

Your instructors are people who’ve been doing web analytics for years; people who have been involved with the WAA from the beginning, and people who have helped numerous clients understand the fundamentals of tracking click-throughs, page views and revenues.

Today’s organizations know the importance of the Internet for supporting sales and marketing, facilitating orders and supplies across the value chain, and reinforcing the corporate brand and market position. To achieve truly productive results online, business managers need a solid grounding about the strategies and tactics that support web analytics.

Attend one or two of these workshops and be well positioned to get the most from the jam-packed Emetrics Summit that follows. Return to your workplace primed to put everything you’ll have learned into practice, immediately.

Click here to learn about pricing, dates and other registration information.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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