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Grokcast: Google’s Tom Leung on the Google Website Optimizer
By Robert Gorell
April 3rd, 2007
Bryan Eisenberg spent some time chatting with Tom Leung, Business Product Manager for Google’s Website Optimizer–a breakthrough product which allows businesses of all sizes to optimize their sites through testing. In this two-part series, Bryan asks:
Part 1 Of Google Website Optimizer FAQ
- What is the Google Optimizer?
- Is Google analytics required to use Google optimizer?
- Will it work with other analytics software?
- Does A/B or multivariate testing affect your Google search ranking?
- Why is Google offering the optimizer?
- How does Google Optimizer compare to the other testing platforms available now?
- How does Google Optimizer work with sites that are more dynamic in nature?
- Can Google Optimizer be used to test Pay-Per-Click (PPC) or Pay Per Action (PPA) ad copy?
Part 2 Of Google Website Optimizer FAQ
- What other resources do I need to be able to implement tests using Google Optimizer?
- How long do I have to wait to see results testing with Google Optimizer?
- Does hit and run testing work?
- What future features are in the pipeline for Google optimizer?
- How do you see more B2B or lead generation sites using Google Optimizer?
- How would you encourage the average webmaster to get started with Google Optimizer?
Part 1
Click here to listen to Part 1 of Tom Leung, Google and Bryan
Part 2
Click here to listen to Part 2 of Tom Leung, Google and Bryan
To download Part 1 of Google Website Optimizer interview the MP3 click here
To download Part 2 of Google Website Optimizer interview the MP3 click here
Would you like to check out additional Google Website Optimizer resources?
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April 4th, 2007
10:30 am
Loading it up on my ipod – looking forward to listening!
April 4th, 2007
11:42 am
Good interview.
I’ve noticed a lack of general discussion about GWO.
If you’re looking for a place to discus Optimizer with other users, there’s a Google group for this at:
http://groups.google.com/group/google-website-optimizer
April 4th, 2007
6:28 pm
[...] Bryan Eisenberg chats with Tom Leung about Google Optimizer, Google’s multivariate landing page testing tool. The interview is split into two parts. [...]
April 13th, 2007
6:31 am
[...] Last week, Google announced the open beta for Google Website Optimizer, a free testing tool available to any AdWords marketer. I had the opportunity to discuss it with Tom Leung, business product manager for Google. For those of you who didn't listen to it, here it is in print. Bryan Eisenberg: Many have been talking and blogging about how Google Optimizer will enhance the usability of the Web in general. Please share your thoughts about that. Also, tell us a bit about what Google Optimizer does. [...]
April 18th, 2007
1:32 pm
Good discussion. A GA 101 self help module would be good. Is there one?
April 18th, 2007
1:38 pm
Aseem,
You’ll find several free Google Website Optimizer resources here:
http://www.grokdotcom.com/googlewebsiteoptimizer
…including a quick start guide, WordPress plug-in, white paper and more.
April 30th, 2007
10:54 am
[...] listen to the interview in-full. Technorati Tags: ClickZ, Google Website Optimizer, ROI [...]
May 25th, 2007
2:34 pm
[...] Google’s Tom Leung on the Google Website Optimizer [...]
August 9th, 2007
12:15 pm
[...] Google’s Tom Leung on the Google Website Optimizer. [...]
December 12th, 2007
2:06 pm
[...] Here’s the link to the interview: Google Website Optimizer FAQ [...]
March 18th, 2008
8:20 pm
[...] Website Optimizer just celebrated its 1st birthday this week. Tom Leung, Business Product Manager for GWS presented a what’s new on this amazing FREE service lets [...]
September 9th, 2008
12:05 pm
One of the questions I always have when using the GA & GWO integration hack is the confidence level for the data I’m getting in GA.
Of course, I can get it for the goal I’m using in GWO, but often I’ll also use other “micro conversion” goals in GA to see how a test is doing.
I just put up a very simple to use confidence level calculator so anyone can get the numbers themselves.
March 19th, 2009
2:56 pm
Great tool for sure and I’m sure this will benefit both the creators of websites and the visitors too.
This podcast is a little old now and could be updated.
November 1st, 2009
12:56 pm
“How long do I have to wait to see results testing with Google Optimizer?” too much time! It will be useful to predict how website will perform for some changes.
November 19th, 2009
10:30 am
Great tools, I want to use this one. I know it helps me a lot of this tool.