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Tuesday, Apr. 3, 2007 at 11:08 pm

Grokcast: Google’s Tom Leung on the Google Website Optimizer

By Robert Gorell
April 3rd, 2007

Bryan Eisenberg spent some time chatting with Tom Leung, Business Product Manager for Google’s Website Optimizer–a breakthrough product which allows businesses of all sizes to optimize their sites through testing. In this two-part series, Bryan asks:

Part 1 Of Google Website Optimizer FAQ

  • What is the Google Optimizer?
  • Is Google analytics required to use Google optimizer?
  • Will it work with other analytics software?
  • Does A/B or multivariate testing affect your Google search ranking?
  • Why is Google offering the optimizer?
  • How does Google Optimizer compare to the other testing platforms available now?
  • How does Google Optimizer work with sites that are more dynamic in nature?
  • Can Google Optimizer be used to test Pay-Per-Click (PPC) or Pay Per Action (PPA) ad copy?

Part 2 Of Google Website Optimizer FAQ

  • What other resources do I need to be able to implement tests using Google Optimizer?
  • How long do I have to wait to see results testing with Google Optimizer?
  • Does hit and run testing work?
  • What future features are in the pipeline for Google optimizer?
  • How do you see more B2B or lead generation sites using Google Optimizer?
  • How would you encourage the average webmaster to get started with Google Optimizer?

Part 1

Click here to listen to Part 1 of Tom Leung, Google and Bryanmediaplayer.jpg

Part 2

Click here to listen to Part 2 of Tom Leung, Google and Bryan

To download Part 1 of Google Website Optimizer interview the MP3 click here

To download Part 2 of Google Website Optimizer interview the MP3 click here

Would you like to check out additional Google Website Optimizer resources?

Add Your Comments

Comments (23)

  1. Loading it up on my ipod – looking forward to listening!

  2. Good interview.

    I’ve noticed a lack of general discussion about GWO.
    If you’re looking for a place to discus Optimizer with other users, there’s a Google group for this at:

  3. [...] Bryan Eisenberg chats with Tom Leung about Google Optimizer, Google’s multivariate landing page testing tool. The interview is split into two parts. [...]

  4. [...] Last week, Google announced the open beta for Google Website Optimizer, a free testing tool available to any AdWords marketer. I had the opportunity to discuss it with Tom Leung, business product manager for Google. For those of you who didn't listen to it, here it is in print. Bryan Eisenberg: Many have been talking and blogging about how Google Optimizer will enhance the usability of the Web in general. Please share your thoughts about that. Also, tell us a bit about what Google Optimizer does. [...]

  5. Good discussion. A GA 101 self help module would be good. Is there one?

  6. Aseem,

    You’ll find several free Google Website Optimizer resources here:

    …including a quick start guide, WordPress plug-in, white paper and more.

  7. [...] listen to the interview in-full. Technorati Tags: ClickZ, Google Website Optimizer, ROI [...]

  8. [...] Google’s Tom Leung on the Google Website Optimizer [...]

  9. [...] Google’s Tom Leung on the Google Website Optimizer. [...]

  10. [...] Here’s the link to the interview: Google Website Optimizer FAQ [...]

  11. [...] Website Optimizer just celebrated its 1st birthday this week. Tom Leung, Business Product Manager for GWS presented a what’s new on this amazing FREE service lets [...]

  12. One of the questions I always have when using the GA & GWO integration hack is the confidence level for the data I’m getting in GA.

    Of course, I can get it for the goal I’m using in GWO, but often I’ll also use other “micro conversion” goals in GA to see how a test is doing.

    I just put up a very simple to use confidence level calculator so anyone can get the numbers themselves.

  13. Great tool for sure and I’m sure this will benefit both the creators of websites and the visitors too.

    This podcast is a little old now and could be updated.

  14. “How long do I have to wait to see results testing with Google Optimizer?” too much time! It will be useful to predict how website will perform for some changes.

  15. Great tools, I want to use this one. I know it helps me a lot of this tool.

  16. Google has some very effective free Internet marketing tools which every webmaster and marketer should be using. These marketing tools will make any website or online business run more efficiently.

  17. I think google is very good and it solve a lot of problem

  18. Regardless of what I have said about Google in the past, this is a great tool – use it!

  19. great tool,really helpful

  20. good,useful tools

  21. Google Website Optimizer is a good tool for testing the performance of your alternative pages at the same time.

    Recording of the Google Trifecta webinar held on July 8, 2008. Speakers provide introductions to Google Webmaster Tools, Google Analytics, and Google Website Optimizer and answer common questions. Individually, each tool offers valuable and actionable information about specific aspects of your site; combined, you get a comprehensive understanding of both your visitors and your pages.

  22. Google’s Website Optimizer is still a very good product. I appreciate the audio thanks. This has helped us with our software.

  23. I’m really enjoying the design and layout of your site. It’s
    a very easy on the eyes which makes it much more enjoyable for me to
    come here and visit more often. Did you hire out a developer
    to create your theme? Excellent work!

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