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Grokcast: Google’s Tom Leung on the Google Website Optimizer
By Robert Gorell
April 3rd, 2007
Bryan Eisenberg spent some time chatting with Tom Leung, Business Product Manager for Google’s Website Optimizer–a breakthrough product which allows businesses of all sizes to optimize their sites through testing. In this two-part series, Bryan asks:
Part 1 Of Google Website Optimizer FAQ
- What is the Google Optimizer?
- Is Google analytics required to use Google optimizer?
- Will it work with other analytics software?
- Does A/B or multivariate testing affect your Google search ranking?
- Why is Google offering the optimizer?
- How does Google Optimizer compare to the other testing platforms available now?
- How does Google Optimizer work with sites that are more dynamic in nature?
- Can Google Optimizer be used to test Pay-Per-Click (PPC) or Pay Per Action (PPA) ad copy?
Part 2 Of Google Website Optimizer FAQ
- What other resources do I need to be able to implement tests using Google Optimizer?
- How long do I have to wait to see results testing with Google Optimizer?
- Does hit and run testing work?
- What future features are in the pipeline for Google optimizer?
- How do you see more B2B or lead generation sites using Google Optimizer?
- How would you encourage the average webmaster to get started with Google Optimizer?
Part 1
Click here to listen to Part 1 of Tom Leung, Google and Bryan
Part 2
Click here to listen to Part 2 of Tom Leung, Google and Bryan
To download Part 1 of Google Website Optimizer interview the MP3 click here
To download Part 2 of Google Website Optimizer interview the MP3 click here
Would you like to check out additional Google Website Optimizer resources?
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
For More, Subscribe To Grok!
- Capterra: The Conference Sept 13-15, Wash., DC
- "Recession Marketing: From Pre-click to Post-click" (webinar) Sept 16, 12pm EDT / 9am PDT
- "Securing the Sale: Turn Your Site's Browsers Into Buyers" (webinar) Sept 17, 2pm EDT / 11am PDT
- Excellence and Innovation conference Sept 28-30, Orlando
- The SEM Conference
Sept 23-24, Oslo, Norway - eConsultancy Peer Summit Oct 8, New York City
- The Bolo Conference Oct 12-14, Scotsdale, AZ
- Google GAAC/WOAC annual meetings
Oct 13-16, Googleplex California - eMetrics Marketing Optimization Summit Oct 19-23, Wash., DC
April 4th, 2007
10:30 am
Loading it up on my ipod – looking forward to listening!
April 4th, 2007
11:42 am
Good interview.
I’ve noticed a lack of general discussion about GWO.
If you’re looking for a place to discus Optimizer with other users, there’s a Google group for this at:
http://groups.google.com/group/google-website-optimizer
April 4th, 2007
6:28 pm
[...] Bryan Eisenberg chats with Tom Leung about Google Optimizer, Google’s multivariate landing page testing tool. The interview is split into two parts. [...]
April 13th, 2007
6:31 am
[...] Last week, Google announced the open beta for Google Website Optimizer, a free testing tool available to any AdWords marketer. I had the opportunity to discuss it with Tom Leung, business product manager for Google. For those of you who didn't listen to it, here it is in print. Bryan Eisenberg: Many have been talking and blogging about how Google Optimizer will enhance the usability of the Web in general. Please share your thoughts about that. Also, tell us a bit about what Google Optimizer does. [...]
April 18th, 2007
1:32 pm
Good discussion. A GA 101 self help module would be good. Is there one?
April 18th, 2007
1:38 pm
Aseem,
You’ll find several free Google Website Optimizer resources here:
http://www.grokdotcom.com/googlewebsiteoptimizer
…including a quick start guide, WordPress plug-in, white paper and more.
April 30th, 2007
10:54 am
[...] listen to the interview in-full. Technorati Tags: ClickZ, Google Website Optimizer, ROI [...]
May 25th, 2007
2:34 pm
[...] Google’s Tom Leung on the Google Website Optimizer [...]
August 9th, 2007
12:15 pm
[...] Google’s Tom Leung on the Google Website Optimizer. [...]
December 12th, 2007
2:06 pm
[...] Here’s the link to the interview: Google Website Optimizer FAQ [...]
March 18th, 2008
8:20 pm
[...] Website Optimizer just celebrated its 1st birthday this week. Tom Leung, Business Product Manager for GWS presented a what’s new on this amazing FREE service lets [...]
September 9th, 2008
12:05 pm
One of the questions I always have when using the GA & GWO integration hack is the confidence level for the data I’m getting in GA.
Of course, I can get it for the goal I’m using in GWO, but often I’ll also use other “micro conversion” goals in GA to see how a test is doing.
I just put up a very simple to use confidence level calculator so anyone can get the numbers themselves.
March 19th, 2009
2:56 pm
Great tool for sure and I’m sure this will benefit both the creators of websites and the visitors too.
This podcast is a little old now and could be updated.
November 1st, 2009
12:56 pm
“How long do I have to wait to see results testing with Google Optimizer?” too much time! It will be useful to predict how website will perform for some changes.
November 19th, 2009
10:30 am
Great tools, I want to use this one. I know it helps me a lot of this tool.
December 18th, 2009
1:00 am
Google has some very effective free Internet marketing tools which every webmaster and marketer should be using. These marketing tools will make any website or online business run more efficiently.
April 24th, 2010
3:54 am
I think google is very good and it solve a lot of problem
May 18th, 2010
11:36 am
Regardless of what I have said about Google in the past, this is a great tool – use it!
May 30th, 2010
12:32 am
great tool,really helpful
May 30th, 2010
12:46 am
good,useful tools
August 19th, 2011
12:50 pm
Google Website Optimizer is a good tool for testing the performance of your alternative pages at the same time.
Recording of the Google Trifecta webinar held on July 8, 2008. Speakers provide introductions to Google Webmaster Tools, Google Analytics, and Google Website Optimizer and answer common questions. Individually, each tool offers valuable and actionable information about specific aspects of your site; combined, you get a comprehensive understanding of both your visitors and your pages.
http://www.youtube.com/watch?v=9yKjrdcC8wA
November 1st, 2012
7:25 am
Google’s Website Optimizer is still a very good product. I appreciate the audio thanks. This has helped us with our software.
January 27th, 2013
12:46 am
I’m really enjoying the design and layout of your site. It’s
a very easy on the eyes which makes it much more enjoyable for me to
come here and visit more often. Did you hire out a developer
to create your theme? Excellent work!