Grokcast: Google’s Tom Leung on the Google Website Optimizer
Written by: Robert Gorell
Bryan Eisenberg spent some time chatting with Tom Leung, Business Product Manager for Google’s Website Optimizer–a breakthrough product which allows businesses of all sizes to optimize their sites through testing. In this two-part series, Bryan asks:
Part 1 Of Google Website Optimizer FAQ
- What is the Google Optimizer?
- Is Google analytics required to use Google optimizer?
- Will it work with other analytics software?
- Does A/B or multivariate testing affect your Google search ranking?
- Why is Google offering the optimizer?
- How does Google Optimizer compare to the other testing platforms available now?
- How does Google Optimizer work with sites that are more dynamic in nature?
- Can Google Optimizer be used to test Pay-Per-Click (PPC) or Pay Per Action (PPA) ad copy?
Part 2 Of Google Website Optimizer FAQ
- What other resources do I need to be able to implement tests using Google Optimizer?
- How long do I have to wait to see results testing with Google Optimizer?
- Does hit and run testing work?
- What future features are in the pipeline for Google optimizer?
- How do you see more B2B or lead generation sites using Google Optimizer?
- How would you encourage the average webmaster to get started with Google Optimizer?
Part 1
Click here to listen to Part 1 of Tom Leung, Google and Bryan
Part 2
Click here to listen to Part 2 of Tom Leung, Google and Bryan
To download Part 1 of Google Website Optimizer interview the MP3 click here
To download Part 2 of Google Website Optimizer interview the MP3 click here
Would you like to check out additional Google Website Optimizer resources?
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Written by:Robert Gorell
Loading it up on my ipod - looking forward to listening!
Good interview.
I’ve noticed a lack of general discussion about GWO.
If you’re looking for a place to discus Optimizer with other users, there’s a Google group for this at:
http://groups.google.com/group/google-website-optimizer
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Good discussion. A GA 101 self help module would be good. Is there one?
Aseem,
You’ll find several free Google Website Optimizer resources here:
http://www.grokdotcom.com/googlewebsiteoptimizer
…including a quick start guide, WordPress plug-in, white paper and more.
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